Warner Bros. Consumer Products & VOOZ Co., Ltd. Launch PUCCA in U.S.

BURBANK, Calif., Feb. 10 /PRNewswire/ -- Warner Bros. Consumer Products (WBCP) and VOOZ Co., Ltd. announced today the launch of a specialized apparel collection for the U.S. featuring PUCCA, the international character from South Korea who has gained wild popularity in Europe and Asia. Originally introduced online, PUCCA debuted as a series of Flash-animated shorts produced by VOOZ and quickly became a true cultural phenomenon.  Known for its "silent comedy" factor, PUCCA creates humor with almost no spoken words mixed with a strong universal theme of love.  PUCCA is the story of an independent and self-confident girl who is the daughter of a restaurant owner in Korea.  In the animated shorts, PUCCA is spunky and spirited; and she is in love with Garu, a young warrior. PUCCA's dedicated online following led to its introduction in Europe & U.S.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/warnerbros/42367/

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100210/MM52091 )

"Since the inception of PUCCA, the concept has always been about love and fashion and we've chosen to introduce PUCCA to the U.S. marketplace with key pieces inspired by just that," said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.  "Influential fashion designers have created hip, fun pieces that will attract U.S. PUCCA fans – and have fashionistas and trendsetters talking for a long time.  We are looking forward to expanding the presence of PUCCA into new markets and into product categories such as bags, stationery and paper goods through a number of retail channels nationwide in fall 2010."

"We are excited about expanding our partnership with Warner Bros. Consumer Products to include the United States, allowing us to make PUCCA a truly global brand," said Boo Kyoung Kim, President, VOOZ Co., Ltd and creator/founder of PUCCA.

The stylish Curve boutiques in Soho, New York City and Los Angeles will be the site of celebrity-hosted launch parties geared towards fashion-forward, contemporary 18-29 year old guests. Curve owner Nevena Borissova, was instrumental in selecting designers for the introduction, who include:  Preen; Mark Fast; Raquel Allegra; Unconditional; Not Rational; Genetic Denim; I.R.O. and jewelry by Erickson Beamon.  

"The designers have interpreted PUCCA's character and strong red and black colors into their designs in addition to the bounding hearts that seem to always surround her," Borissova added.  "Mixed with the unique approach each designer took to PUCCA's message, the pieces are comprised of attractive, hip and wearable garments with a twist."

Curve will showcase the PUCCA designs exclusively throughout the spring.  Additionally, the PUCCA designs may also be viewed on the PUCCA Facebook page.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About VOOZ Co., Ltd.

VOOZ Co., Ltd. is an independent character development company that creates and manages characters in markets worldwide.  In 2000, with the creation of PUCCA, VOOZ started expanding into Asia-Pacific and Europe across a variety of merchandising and multi-media platforms.

About Curve Boutique

Launched in 1997, Curve owner Nevena Borissova interprets fashion editing hundreds of collections with an eye toward emerging designers and collaborations, and boasts a devout following of costume designers, stylists, celebrities and fashionable women from all over the world.  Curve boutiques are located in Manhattan, Los Angeles and Miami. www.shopcurve.com.

PUCCA and all related characters and elements are trademarks of and © VOOZ. Co., Ltd.

(s10)

SOURCE Warner Bros. Consumer Products