MIAMI, April 6, 2017 /PRNewswire/ -- Warner Music Latina and Natcom Global have entered an agreement to collaborate on the production and distribution of online video.
Warner Music Latina and its artists will share in the advertising revenue generated by the video on third-party platforms.
The content will be regionally focused, with Latin American and US Latin artists, as well as international performers visiting the region. Videos will be made available in English, Portuguese and Spanish. They will feature exclusive artist interviews, red carpet events and behind the scenes footage.
The video will be distributed through Natcom's Vidweb platform to online publishers. It will also be made available on Warner Music social media channels and Natcom's FYINews Channel, which is aimed at 19-35 year olds and distributed through partners including telecommunications companies.
Alfonso Perez-Soto, Senior Vice President, Business Development, Emerging Markets and Latin America, WMG, says: "This is an innovative partnership that harnesses our artist access and Natcom's production capabilities to bring great new video content to music fans across the Americas directly and through third-party publishers."
Robert J. Rodriguez, Natcom's CEO, adds: "We are thrilled to partner with one of the top music companies in the world. We look forward to building on our digital-first video expertise and providing third-party publishers compelling content with enhanced monetization options through our proprietary video player distribution capabilities."
About Warner Music Group
With its broad roster of new stars and legendary artists, Warner Music Group is a home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Classics and Warner Music Nashville, as well as Warner/Chappell Music, one of the world's leading music publishers with a catalog of more than one million copyrights worldwide.
Natcom is a premier digital-first video company with widespread global distribution across multiple platforms. Its award-winning production team creates original content under the labels of Knowmore, FYI News, Better Food Movement and SweepsFeed in the areas of health, wellness, news, technology, politics, sports and entertainment. Natcom's content reaches audiences worldwide through distribution partners that include media, mobile operators, and Digital-Out-of-Home networks in the U.S., Latin America, Asia, Europe, and Africa.
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SOURCE Natcom Global