NEW YORK, May 4, 2015 /PRNewswire/ -- Warranty Metrics: Consumer Approaches to Extended Warranties for White, Brown and Grey Goods in Selected Global Markets offers unique, detailed insights into the behaviour of consumers in eight countries – Australia, Canada, France, Germany, Italy, Spain, the UK and the US – regarding extended warranties for white, brown and grey goods.
Based on a primary survey of over 9,000 consumers in these countries carried out in 2014, the research provides valuable data concerning the extent to which they take out extended warranties with audio systems, desktop computers (plus printers / scanners), dishwashers, fridges / freezers, games consoles, set-top boxes, TVs and washing machines, with data shown separately for each of these nine types of product as well as for each of the three broader categories of white, brown and grey goods.
Extended warranty take-up rates for these categories are also analysed by income, age and gender of respondent as well as by the channel used to acquire the underlying product, differentiating between in-store and remote (mainly online) purchases. They are additionally shown for major retail chains covered by the research as well as for respondents buying through other national chains, other online-only retailers and local (independent) shops.
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