ALISO VIEJO, Calif., Oct. 11, 2013 /PRNewswire/ -- Numerous regimens exist for runners and athletes to improve their physical strength and endurance, but how can athletes boost their mental skill and strength? Four years ago, active lifestyle brand Endorphin Warrior (http://www.EndorphinWarrior.com) created its signature Warrior Training Bracelet for runners, athletes and fitness enthusiasts to wear while training to help build important mental skill and strength. Each bracelet features a single power word for the athlete to focus on while training. Today, thousands of athletes profess to the power of their one-word bracelet to help them train harder, overcome challenges and achieve their goals.
"Working out is more than just physical," said Endorphin Warrior founder, Eric Jenican. "It's a blending of body and mind that can build our mental and emotional strength as well as our physical strength. Our Warrior Training Bracelets help the wearer focus on the mental aspect of running and training and improve their mental strength and skill."
Each bracelet consists of one of 15 power words: Persevere, Unbreakable, Relentless, Conquer, Strength, Believe, Fearless, Focus, Limitless, Positive, Consistency, Transcend, Breathe, Courage and Warrior. The featured word is imprinted on a sweat-proof metal plate that is attached to a natural leather wristband. The bracelets come in five sizes to accommodate all wrist sizes for women and men.
Ultra marathoner Theresa Apodaca says her "Unbreakable" Warrior Training Bracelet is her "edge" over the other runners. "I wear it constantly and it was a reminder during my recent 33-mile race to be mentally strong and unbreakable," Apodaca said. "I was able to finish first in my age group."
Jenne Fromm and her sister wore "Relentless" and "Fearless" Warrior Training Bracelets during their recent ascent up Africa's highest mountain, Mt. Kilimanjaro. "Our bracelets were with us every step of the way and were a continuous reminder to us that we had the strength inside us to accomplish our goal," said Fromm.
Bill Johnson began running at the age of 52 and two years later completed his first marathon wearing a "Persevere" Warrior Training Bracelet. At 16 miles into his marathon, the race was "black flagged" due to extreme heat and high humidity. "What I did not realize as I started the marathon," said Johnson, "was the number of times I would need the strength of the message on my bracelet as a reminder that persistence was the only way I was going to get to the finish line. My bracelet with 'persevere' had powers that day that transcended what one would figure would come from a simple piece of running jewelry."
Currently, Warrior Training Bracelets are sold through the EndorphinWarrior.com website. The company plans to expand its distribution to retailers in 2014.
About Endorphin Warrior
Endorphin Warrior's mission is to provide products and inspiration to help runners, athletes and fitness enthusiasts train, perform and live with greater strength of body and mind. The company's original product line features empowering words to help athletes stay more positive, strong-minded and focused to help them train harder, improve performance, overcome challenges and achieve their goals.
Read more news from Endorphin Warrior.
SOURCE Endorphin Warrior