NEW YORK, March 11, 2013 /PRNewswire/ -- WAT-AAH!, a line of premium functional water for kids and teens, known for its "cool + healthy" messaging, announces its partnership with teen pop sensations the OMG Girlz (Interscope Records). The OMG Girlz are the first of several teen celebrity brand ambassadors planned by WAT-AAH! for a multi-faceted, national TV, retail, print and digital campaign in 2013.
Since the brand's inception in 2008, it has become one of the fastest growing water brands in North America, continually tapping into music and pop culture as integral strategy to making water cool and relevant to kids and teens. Recently profiled in Forbes for its growing market success and smart strategy to keep kids away from sodas and sugary drinks, WAT-AAH! has been the exclusive beverage partner of NABEF and Beyonce's "Let's Move! Flash Workout" both in 2011 and 2012. The brand has also sponsored events featuring young celebrities including Willow Smith, Cody Simpson, Diggy Simmons, Jacob Latimore and many others. WAT-AAH! now announces a full blown campaign featuring some of today's brightest young stars starting with the OMG Girlz.
"WAT-AAH!'s partnership with the OMG Girlz is a natural fit and has been since we began working with them in 2012 during The Scream Tour," says founder and CEO of WAT-AAH!, Rose Cameron. "The OMG Girlz are inspirational to kids - they're fun, energetic, hard working and love drinking water. They understand that as both celebrities and role models, they have a unique opportunity to influence kids to make healthy choices and steer them away from sugary sodas and juices," she adds.
OMG Girlz (Officially Miss Guided), Miss STAR, Miss BABY DOLL and Miss BEAUTY have become the beacon for female empowerment with their uniqueness, swag, and intelligence. The group was formed in 2009 by Grammy award winning singer-songwriter & producer: Tameka "Tiny" Harris and in early 2011 signed to Atlanta based management company; Mauldin Brand Atlanta, founded by music veteran, Michael Mauldin, who in over the past 20 years has been credited with having a significant hand in helping to establish and develop the careers of some of the most prolific artists in the music industry including; Jermaine Dupri, Destiny's Child, The Fugees, Lauryn Hill, Alicia Keys and many others.
WAT-AAH! kicks off this exclusive partnership immediately by launching a limited edition OMG Girlz designed bottle with proceeds going to the group's charity, OMGCares. The OMG Girlz will also participate in WAT-AAH!'s "Healthy Hydration in the Nation Tour" to spread the message of healthy hydration to school kids across the U.S., as well as celebrate WAT-AAH!'s "Move Your Body" event celebration, organized to encourage kids and teens across the country to dance, exercise and drink healthy. Furthermore, they will participate in WAT-AAH!'s national web-based youth talent show titled "Show Me WAT-YOU-GOT!" as official judges. Lastly, the girls will be featured in the brand's national back to school health and anti-obesity PSA campaign alongside multiple teen celebrities across TV, print and digital platforms this fall. Together, WAT-AAH! and the OMG Girlz will collaborate in what is expected to be a breakout year for the group, with various cross promotions involving their upcoming album launch, music videos, national tour dates and social media presence. To kick off the collaboration, WAT-AAH! and the OMG Girlz got together in Atlanta for a photo-shoot, at which they filmed this behind the scenes footage (http://bit.ly/ZcEmIT).
"We love everything about WAT-AAH!, the colors, the design, the name and their commitment to kids' health. WAT-AAH! is about living a colorful life and being healthy while you do it. That is how we live, traveling across the world, performing for all of our fans and having fun! It just made sense to spread that message together," remarked the OMG Girlz.
Fans can get involved with the social conversation by tweeting @WATAAH and @therealomggirlz with the hashtag #OMGLOVESWATAAH.
WAT-AAH! is a line of functional water free of sugar or sweeteners of any kind that tastes like pure and unadulterated water. It was created by Rose Cameron in 2008, after learning an alarming fact that today's generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. Inspired by her two boys, and Cameron's 20+ years experience developing successful national marketing campaigns for automotive, beverage and health companies, they worked to create the iconic screaming boy logo, and a brand was born -WAT-AAH! for kids, by kids. Today, WAT-AAH! is sold in over 10,000 stores/supermarket chains such as Kroger, Shop Rite, Stop & Shop, Shaw's, Giant, Bi-Lo, Food Lion and many others, as well as 3,500 schools/school districts nationwide. To learn more, visit drinkwataah.com
About OMG Girlz
The OMG Girlz, comprised of Miss STAR, Miss BEAUTY, and Miss BABY DOLL were formed in 2009 by Grammy award winning singer-songwriter & producer: Tameka "Tiny" Harris. In early 2011 music industry veteran,Michael Mauldin, signed the group to his Atlanta based management company; Mauldin Brand Atlanta. Then shortly after introducing their music and group concept to record executive Vincent Herbert, the Girlz inked a major label deal with Interscope Records via Tameka's Pretty Hustle and T.I.'s Grand Hustle Records. It wasn't long after, that they caught the attention of Lady Gaga who tweeted about her obsession with them to her 30 million plus Twitter followers. Their video for the single, "Gucci This (Gucci That)" debuted in the Top 10 on BET's 106 & Park,as did their video for the 2nd single "Where The Boys At?" Together both video's boast over 8 million digital views. For the past two years, the Girlz have toured with other notable Recording Artists and were introduced and billed as co-stars for the nationally acclaimed "SCREAM Tour." The Girlz are currently working on their debut album, which is slated for release in 2013. "Officially" speaking, OMG stands for young ladies AKA "Miss" that are "Guided" in positive ways; hence "Officially Miss Guided." Spreading their message of female empowerment, their mission is to let young girlz, teens and young adults everywhere know they can stand together as friends in positivity, true sisterhood and solidarity. OMG Girlz are currently going into communities all across the USA, to further emphasize this platform, along with other philanthropic endeavors under their non-profit banner of "OMG CARES."