NEW YORK, Jan. 16, 2013 /PRNewswire/ -- In light of recent anti-obesity campaign from Coca-Cola, as well as continued efforts by First Lady Michelle Obama and New York City Mayor Michael Bloomberg that acknowledge the obesity problem in America, WAT-AAH!, a line of functional water for kids by kids, further strengthens their kid focused initiatives to support the fight against childhood obesity. Offering a product absolutely free of sugar, calories and additives, the company was founded five years ago with the mission to reverse kids' dependency on sodas and other sugary beverages and to convince them to embrace healthier lifestyles.
56% percent of 8 year olds and 78% of 9-14 year olds consume soft drinks daily, with a third of teenage boys and girls drinking at least three cans of soda a day. With each can of 12 oz. soda on average containing 10 teaspoons of sugar, these consumption rates exceed the allowance set by the American Heart Association. Specifically, children ages 4-8 should consume no more than 3 teaspoons of sugar per day and 5-8 teaspoons for adolescents.
"Sugar means nothing but empty calories and has no nutritional value, putting kids at risk of obesity, diabetes and other health problems," comments Rose Cameron, CEO of WAT-AAH! "As a mother and executive that has worked to fight childhood obesity over the last five years, I'm encouraged by the growing attention to this crucial agenda and in particular, the emphasis placed on addressing consumption of sugary beverages through healthier options, portion control and physical activity."
Since its inception, WAT-AAH! has been committed to engaging kids through fun, contemporary and relevant marketing. Speaking directly to kids, the New York based company has garnered support from schools, popular celebrities and athletes who have united to help kids learn to enjoy water as a thirst quencher of choice.
WAT-AAH! recently announced their 3rd year anniversary celebration of the Let's Move! Flash Workout. Sponsoring the event in both 2011 and 2012, this year thousands of children from over 600 schools across the United States will come together once again to move and dance to Beyonce's workout song "Move Your Body." The dance routine is in support of First Lady Michelle Obama's Let's Move! initiative, which is leading the country's effort to combat childhood obesity (bit.ly/ZdEfiC).
Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese. The numbers are even higher in African American and Hispanic communities, where nearly 40% of the children are overweight or obese. Studies have shown that chronic obesity-related health problems can cause such diseases as diabetes, heart disease, high blood pressure, cancer, and asthma among children.
WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water. Rose Cameron, the CEO and Founder, created WAT-AAH! after learning an alarming fact that today's generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. Inspired by her two boys and Cameron's 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!'s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water "cool" and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in major supermarket chains and schools across the country. To learn more, visit wat-aah.com.