PALM SPRINGS, Calif., March 22 /PRNewswire/ -- Closely, Inc., the new start-up founded by local media entrepreneur Perry Evans, launched the beta version of its first product at the DEMO Spring 2010 Conference today.  Closely, Inc. aims to bring real-time social and group engagement to Twitter and Facebook, empowering small businesses to manage live local promotions for followers and fans.

Closely Business Edition is a real-time application service that allows small businesses to centrally launch, manage and measure promotions through social media channels such as Facebook and Twitter, enabling them to build their customer base and manage demand with real-time, socially engaged offers.

The service provides businesses with cohesive tools, including a marketing dashboard, live offer pages and comprehensive analytics, so that they can control promotions from launch to measurement.

"Closely Business Edition is designed to deliver on the promise of Live Local Marketing, advancing small business real-time engagement," said Evans  "Local direct marketing drives tens of billions in US media spending." Evans went on to say, "We aim to see that market transform into local everyday live connections between a business and local consumers."

"Closely is entering into a sweet spot in between the rapid success of group buying and the accelerating growth in small business services and consumer LBS adoption," said Matt Marshall, Executive Producer of DEMO.  "The pedigree of this team, operating in this product space, definitely makes it a company to watch."

Closely Business Edition is now open for US-based Beta Users, via invitation, at closely.com.

About Closely, Inc.  

Closely, Inc. is a Denver-based start-up formed in 2009 by Perry Evans, founding executive at MapQuest, Jabber and Local Matters. It's a small experienced technology team with deep roots in real-time messaging, feed distribution, and local-social media.  We're passionate about creating a thriving local ecosystem that helps business get followed closely, and helps consumers never miss the local offers of greatest interest.

Visit us at www.closely.com or @closely on Twitter.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business.  For more information on the DEMO conferences, visit http://www.demo.com/.

SOURCE Closely, Inc.

Back to top

RELATED LINKS
http://closely.com