Water Flavored Enhancer by Pleasant Kids

BURBANK, California, November 14, 2013 /PRNewswire/ --

Pleasant Kids, Inc. (OTCQB: NYBD) ("AQUA" or the "Company"), is proud to announce its entry into the multi-billion dollar water enhancer industry. The company is working with a national lab in the creation of five-liquid flavored water enhancers for its 8oz. Pleasant Kids natural balanced alkalized spring water. The Company will distribute these new fun and exciting 1.25oz liquid flavored water enhancers in the beverage mix section of grocery stores, with a MSRP of $3.99 each. With convenient water flavored enhancer gaining traction in the market, the mixer has the potential to expand sales to $500 million within the next three years.

"The company envisions parents carrying this product to sports events, schools, playgrounds and making children enjoy drinking water by personalizing flavor on demand," said Calvin Lewis Vice-President and Company Chemist Stated. He also went on to say: "Our number one priority is the health of the children when developing our flavors. There will be no artificial flavors, sweeteners, sugars, sodium and gluten. Products like Mio and Dasani Drops, popular with younger consumers, are a riff on powdered drink flavors like Crystal Light or Kool Aid, sold for decades, and made by Kraft. The new liquids are less messy, simpler to carry in a purse and make it easy to immediately see how much flavor has been added our focus is all-natural, safe and fun for children."

About Pleasant Kids, Inc.

Pleasant Kids, Inc. (OTCQB: NYBD) is America's premier naturally balanced alkaline pH-8.0+ spring water for children. Pleasant Kids mission is to educate and make the consumption of drinking naturally balanced alkaline pH-8.0+ spring water fun for children!

Pleasant Kids water product only utilizes natural alkalized spring water sourced in the United States with no chemical or ionization process. In addition, Pleasant Kids uses BPA-Free (Bisphenol A) products for bottling to create a healthy clean alternative for children to consume alkalinized water. The US FDA has already removed BPA from baby bottles, sippy cups and baby formula packaging. Pleasant Kids has also developed a family of animated characters to help market Pleasant Kids water and educate through fun and informative messaging to children and their parents about healthier choices.

The Company will seek to utilize these characters to market Pleasant Kids water products and to license for broad media utilization through an animated series and game application. The message delivered will always be directed to healthy choices to promote a better quality of life.

Safe Harbor Statement

This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, sales, new products and brands, potential joint ventures, potential acquisitions, expenses, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. You can identify these and other forward-looking statements by the use of such words as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. These risks include our history of losses and expectation of further losses, our ability to expand our operations in both new and existing markets, our ability to develop or acquire new brands, our relationships with distributors, the success of our marketing activities, the effect of competition in our industry and economic and political conditions generally, including the current economic environment. More information about these and other factors are described under the caption "Risk Factors" in Pleasant Kids' Annual Reports, 8K's and on Form 10-K reports we file with the Securities and Exchange Commission. When considering these forward-looking statements, you should keep in mind the cautionary statements in this press release and the reports we file with the Securities and Exchange Commission. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward-looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

For more information and all the latest from Pleasant Kids, Inc.
Please contact customer service at +1-855-710-KIDS
Email us at info@pleasantkids.com
http://www.pleasantkids.com
Pleasant Kids, Inc.,
2600 West Olive, 5F
Burbank, CA 91505

SOURCE Pleasant Kids Inc.




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