Wayfair.com Prepares for Record Black Friday and Cyber Monday Sales
Doubles Warehouse Space and Increases Product Selection & Inventory in Anticipation of Holiday Season
BOSTON, Nov. 1, 2012 /PRNewswire/ -- Wayfair.com, the largest online retailer of everything for your home, today announced the completion of an additional 200,000 square feet of warehouse space in its Hebron, Kentucky, and Ogden, Utah, facilities. This additional space comes just a year after the initial opening of the two warehouses and in time to accommodate anticipated record sales on Black Friday and Cyber Monday. With this year on pace for significant growth from 2011 sales of $500 million, Wayfair.com is now planning for a 500 percent increase in the number of products available through its two-day shipping program with an emphasis on in-demand holiday gifts ranging from mirrors to barstools to trampolines.
Wayfair.com expects to break sales records this year as more consumers plan to shop online for holiday deals. In a recent survey, the company found that the majority of Black Friday shoppers plan to shop exclusively online this year. This finding is consistent with reporting from the National Retail Federation (NRF) that cyber shopping will reach a new high this year with more than half (51.8 percent) of consumers planning to shop online for gifts and other items this holiday season, up from 46.7 percent last year. According to the NRF, the average person will complete about 38.8 percent of their shopping on retailers' and other companies' websites. Additionally, Shop.org, NRF's digital division, is forecasting online holiday sales will grow 12 percent to as much as $96 billion.
"Last year, Cyber Monday was one of the best overall revenue days in Wayfair history. This year, our goal is to go into Black Friday and Cyber Monday with significantly more products in our two-day shipping program which means that between the product expansion and our overall growth, we needed a lot more warehouse space," said Niraj Shah , CEO of Wayfair.com. "We are now well-stocked on both coasts and ready to offer amazing deals on the season's hottest holiday products."
Not only does the warehouse space mean more on-hand-inventory for Wayfair.com, but more jobs as well. The company plans to increase warehouse staffing by 40 percent in East Coast and West Coast locations to accommodate holiday demand and continued growth in 2013.
Wayfair LLC is the parent company for wayfair.com, which offers a zillion things home – the largest catalog of home items anywhere, crossing all styles and budgets, and offering 5,000+ brands of furniture, lighting, cookware, toys and recreational products. With this massive selection of more than five million products, chances are good people can find just the right items for their homes. Other sites under the Wayfair umbrella include AllModern.com and JossAndMain.com.
Headquartered in Boston, Massachusetts, Wayfair employs more than 1000 people and was recently named one of the top 25 best technology companies to work for in 2012 by Business Insider. Wayfair operates distribution and operations centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, Ireland, London, Berlin and Sydney. For more information, please visit www.wayfair.com, or follow us at www.facebook.com/wayfair or at www.twitter.com/wayfair or check out our blog My Way Home at www.wayfair.com/blog.
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