DENVER, Feb. 4, 2014 /PRNewswire/ -- Wayin, a company that is changing the way that social content and media is delivered, measured and experienced, today announced that Julie Greenhouse has joined the company as chief revenue officer. In the newly created role, Greenhouse will be responsible for leading the company's sales and business development efforts as well as expanding the sales team in the US and in new markets around the world.
Greenhouse has spent her career working with innovative digital marketing brands for more than a decade. She previously served as the SVP of sales at ShareThis where she built the sales organization and helped drive partnerships, which lead to significant revenue in less than three years. Prior to ShareThis, Greenhouse was VP of product sales for AOL where she was responsible for all revenue from Behavioral Targeting, Mobile, AOL Sponsored Listings and AOL Search products. At AOL, Greenhouse also served as vice president of search sales and was recognized as one of Time Warner's Executive Women Leaders in 2009. Before AOL, Greenhouse was director of sales for Yahoo! Search Marketing and also held roles at Disney Online, Deja.com and GeoCities.
"We are absolutely thrilled to welcome Julie to the team as we continue to transform important aspects of how social content is delivered, measured and experienced," said Wayin chief executive officer Elaine Wood. "Julie deeply understands the rapidly changing world of digital and social media and will help lead our long-term revenue strategy and global sales expansion."
With social media changing the way people consume content and make decisions, Greenhouse believes that Wayin is at the forefront of this change and is helping marketers connect with consumers in a powerful way. Wayin has been quickly gaining market share helping global brands, advertising agencies, TV networks, big box retailers, automakers, professional sports teams and media publishers to drive new and measurable value from social content.
"It is an exciting time for Wayin, as brands are embracing social conversation and making it a part of their overall marketing strategy. Social today looks different than just a few years ago. It now plays a leading role in marketing optimization, customer experience and brand engagement," said Greenhouse. "I look forward to helping Wayin power experiences between brands and consumers and lead the industry in a way that brings social into every brand experience."
Wayin is a technology company created to enhance consumer experiences, empower data-driven marketers, and ultimately make conversations matter. Wayin's ability to aggregate, curate, and measure data in real-time allows companies of all size to extend and derive new value from social content. Wayin also delivers the ability for their clients to visualize meaningful moments on any device, in any venue, from any site and across any screen. Wayin clients include leading brands, sports teams, TV networks and advertising agencies around the globe.
Started by the co-founder and former leading executives of SUN Microsystems and led by a team of engineers and media industry veterans, Wayin is based in Denver with offices in NYC, Palo Alto, Atlanta, Tokyo and Buenos Aires. For more information, please visit: http://www.wayin.com.
Melissa Hourigan of Fabric Media Melissa@fabricmedia.net