WAYWAY iOS app released on the App Store

NEW YORK, March 11, 2014 /PRNewswire/ -- WAYWAY, a visual recommendation and discovery iPhone app for bars and restaurants, allows tastemakers and their followers to discover popular and trending venues in their neighborhood. By aggregating Instagram pictures and hashtags, WAYWAY serves curated, rich content for users to easily find what they are looking for, with maps and photo streams. Each venue evolves over time, with a social score based on the flow and activity of hashtags and images associated with it.

WAYWAY on the App Store

Aggregating millions of public geotagged pictures, hashtags and check-ins sourced every day from Instagram and Facebook, WAYWAY ranks all the places around a user according to the clout they carry on social media. Users can quickly get a feel for a venue by simply swiping through hundreds of user-generated pictures, and discover places without being subject to the value systems of review based recommendation engines.

Co-founder Thomas Repelski believes that "social media is the best judge of popularity. When a customer shares an experience on Instagram, with his choice of hashtags, he is leaving a footprint and vouching for the venue. This is the most genuine and honest way to generate buzz about places and a great way to discover the most exciting bars and restaurants in a city. We believe that nothing influences our choices more than visual cues, and nothing is more representative of our tastes than the images we choose to share."

WAYWAY's proprietary image recognition technology organizes all images into three categories-- Atmosphere, Food, and People. Users can use these tabs as filters to navigate through venues or they can just peruse a venue by most popular hashtags. Whether a user is looking for a specific feature (eg. #rooftopbar, #happyhour, #bottomlessbrunch) or just trying to satisfy an urgent craving (eg. #kale, #ramenburgers, #newyorkstylecheesecake), WAYWAY will aggregate all associated Instagram photos to help users discover somewhere new.

Press ready screenshots, headshots and logos available here.

About WAYWAY
Available in New York, San Francisco, Paris, and London, WAYWAY is an iPhone app that harnesses the wealth of content on Instagram to help people discover new and trending places in their city. WAYWAY is headquartered in NYC, and owned by OMB Labs.

Find WAYWAY: Facebook, Twitter, Tumblr or wayway.us

Contact:
Thomas Repelski
+1-917-817-5060
[email protected]

SOURCE OMB Labs