WDIV-TV Local 4 News Delivers Dominating Wins at 6pm and 11pm
Local 4 News Reigns As #1 Evening News and #1 Late News in Detroit
DETROIT, May 27, 2011 /PRNewswire/ -- WDIV-TV Local 4 News scored dominating wins at 6 p.m. and 11 p.m. in the May 2011 Nielsen ratings period of the Detroit television market to reign as Detroit's #1 evening news and #1 late news.
In the 6-6:30 p.m. time period, Local 4 News at 6 p.m. finished #1 in household ratings scoring a 7.8 household rating and a 16 share (compared to WXYZ 7.0 RTG, 15 SHR and WJBK 4.2 RTG, 9 SHR). In addition, Local 4 News at 6 p.m. won in the key demographics of women ages 25-54 with a 3.5 rating and 14 share, showing significant growth with a striking 25% increase in W 25-54 ratings over the previous year (compared to WXYZ 3.2 RTG, 12 SHR and WJBK 2.9 RTG, 11 SHR).
Local 4 News at 11 p.m. dominated all local newscasts with the highest ratings of news on any station, in any time-period. In May, the late news leader anchored by Carmen Harlan, Devin Scillian, Chuck Gaidica and Bernie Smilovitz, garnered an 8.8 household rating and a 16 share (compared to WXYZ 7.8 RTG, 14 SHR, WJBK 10pm 8.4 RTG, 13 SHR, and WJBK 11pm M-F 5.4 RTG, 10 SHR). In addition, Local 4 News at 11 p.m. topped all late newscasts of NBC affiliates in the top 10 markets nationwide.
In the morning news time period of 6-7 a.m., Local 4 News Morning continued to show significant growth, finishing a strong second in the key demographic of women 25-54 with a 3.2 rating and 19 share to beat WXYZ by 52% in ratings and 58% share. (WXYZ 2.1 RTG, 12 SHR and WJBK 4.2 RTG, 25 SHR). In adults 25-54, Local 4 News Morning garnered a 2.2 rating and a 14 share (compared to WXYZ 1.8 RTG, 12 SHR and WJBK 3.4 RTG, 22 SHR).
WDIV's lineup featured dominating performances in other dayparts as well. The Ellen DeGeneres Show (10-11 a.m.) was #1 and continued to lead in the key demographic of women 25-54 with a 2.2 rating and a 14 share. Wheel Of Fortune (9.1 HH RTG, 18 SHR) and Jeopardy (8.0 HH RTG, 15 SHR) were the top-rated programs in the time period of 7-8 p.m.
In addition, WDIV has been honored with NAB's 2011 Service To America Award for outstanding community service, and 2 Edward R. Murrow Awards from the RTDNA for breaking news and continuing news coverage.
About Post-Newsweek Stations
Post-Newsweek Stations is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company. Post-Newsweek Stations owns and operates six television stations: WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WPLG, the ABC affiliate in Miami; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville. Post-Newsweek also has ownership interests in LATV Networks and Internet Broadcasting (IB).
More by this Source
WDIV-TV Local 4 Sweeps to Victory In November
Nov 27, 2013, 16:48 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.