WDIV-TV Local 4 News Sweeps to Victory in November Local 4 is #1 at 5 p.m., 6 p.m. and 11 p.m. News

DETROIT, Nov. 24, 2010 /PRNewswire/ -- One day shy of the November 2010 Nielsen ratings period ending, WDIV-TV Local 4 News has won at 5 p.m., 6 p.m. and 11 p.m.  Additionally, Local 4 News Morning at 6 a.m. continued to experience strong growth and was #2 in the coveted Women 25-54 demographic during the November 2010 Nielsen ratings period in the Detroit television market.

Local 4 News at 5pm finished first, garnering a 7.1 rating with a 15 share, out-delivering both WXYZ (6.7 RTG, 14 SHR) and WJBK (4.2 RTG, 9 SHR) in household ratings.  Local 4 News at 5pm was also the top rated 5 p.m. news in the market in delivery of the highly coveted Adults 25-54 and Women 25-54 demographics.  WDIV's 5 p.m. news is up 15% in Women 25-54 ratings and 13% in Adult 25-54 ratings over October 2010. This marks the 6th month in a row where WDIV has experienced ratings growth in these key demographics.

In the 6-6:30 p.m. time period, Local 4 News at 6 p.m. finished #1 in household ratings as well as in all key demographics.   Local 4 News at 6 p.m. scored an 8.1 household rating and a 16 share (compared to WXYZ 6.6 RTG, 13 SHR and WJBK 3.9 RTG, 9 SHR).  WDIV also placed first in Adults 25-54 and Women 25-54 ratings' delivery.

Local 4 News at 11 p.m., the perennial powerhouse of late news anchored by Carmen Harlan, Devin Scillian, Chuck Gaidica and Bernie Smilovitz, dominated all local newscasts, garnering a 9.2 household rating and a 17 share (compared to WXYZ 8.1 RTG, 15 SHR, WJBK 10pm 6.1 RTG, 10 SHR, and WJBK 11pm M-F 3.6 RTG, 7 SHR).  Local 4 News at 11 p.m. had the highest ratings of news on any station, in any time period in the Detroit television market during November 2010.  Further, Local 4 News at 11 p.m. was the #1 late newscast among all NBC affiliates in the top 20 markets nationwide.

Local 4 News Morning, anchored by Guy Gordon, Rhonda Walker and Andrew Humphrey, was #2 in Women 25-54 ratings, increasing its year-to-year share delivery by 23%.  During the same period, WJBK's Fox 2 News Morning at 6 a.m. declined 23 % in Women 25-54 share.  

The WDIV programming lineup experienced strong ratings in other dayparts as well.  At 10-11 a.m., The Ellen Degeneres Show was #1 (3.9 HH RTG, 13 SHR) and continues to dominate and grow in all key demographics.  In the 2-3 p.m. time period, Real Housewives, which premiered in September, experienced an increase of 20% share in Women 25-54 over a year ago.  In the all important access time period, 7-8pm, WDIV's Wheel Of Fortune and Jeopardy dominate the competition.  WDIV's 7-8pm game show hour averages a 10 rating with an 18 share in household ratings.  WDIV out-delivers all of its access competitors, topping WJBK by nearly a 3 to 1 margin (10 HH RTG vs. 3.6 HH RTG) and beating WXYZ decisively by 52%.  Both Wheel Of Fortune and Jeopardy continue to experience significant demographic growth, up 18% in Women 25-54 rating, year-to-year.  

The Tonight Show with Jay Leno was also #1 in the 11:35 p.m. time period with a 4.6 household rating and an 11 share.  Leno's November 2010 performance out-delivered Conan's performance from a year ago by 44% in household ratings.

About Post-Newsweek Stations

Post-Newsweek Stations is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company.  Post-Newsweek Stations owns and operates six television stations:  WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WPLG, the ABC affiliate in Miami; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville.   Post-Newsweek also has ownership interests in LATV Networks and Internet Broadcasting (IB).



More by this Source

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.