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WDIV-TV Local 4 Sweeps to Victory In November 2012

WDIV-TV is #1 In Household Ratings Sign On to Sign Off

Local 4 News Wins at 4 p.m., 5 p.m., 6 p.m. and 11 p.m.

NBC on Local 4 is #1 in Primetime

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DETROIT, Nov. 21, 2012 /PRNewswire/ -- WDIV-TV Local 4 News is the top-rated newscast at 4 p.m., 5 p.m., 6 p.m. and 11 p.m. with one day left to go in the November 2012 Nielsen ratings period in the Detroit television market.  In addition, WDIV-TV is #1 from Sign On to Sign Off in M-F ratings with a 5.1 household rating and a 12 share with a growth of 31% in ratings and 33% in share over November 2011, beating WXYZ (4.8 HH RTG/11 SHR), WJBK (4.6 HH RTG/11 SHR) and WWJ (2.3 HH RTG/5 SHR). 

Local 4 News: First at 4 p.m. is #1 in the time period with a 6.1 household rating and a 15 household share, a growth of 42% in the ratings and 36% in share over November 2011, beating both Dr. Oz (WXYZ 4 p.m.) (3.3 HH RTG/8 SHR) and Judge Judy (4 p.m. WJBK) (5.7 HH RTG/14 SHR).  Local 4 News at 5 p.m. is #1 in the time period with a 8.2 household rating and a 17 share, a growth of 44% in the ratings and 42% in share over November 2011, beating both WXYZ (5.6 HH RTG/11 SHR) and WJBK (6.2 HH RTG/13 SHR).  Local 4 News at 6 p.m. is #1 in household ratings in the 6-6:30 p.m. time period garnering a 9.6 household rating and a 18 share, a growth of 25% in the ratings and 20% in share (compared to WXYZ 6.5 RTG, 12 SHR and WJBK 5.7 RTG, 11 SHR). Local 4 News at 11 p.m., anchored by Carmen Harlan, Devin Scillian, Chuck Gaidica and Bernie Smilovitz, is #1 M-Sun with a 9.3 household rating and a 17 share (compared to WXYZ 7.4 RTG, 14 SHR, WJBK 10pm (M-F) 7.8 RTG, 12 SHR, and WJBK 11pm 5.5 RTG, 10 SHR).   

In other dayparts of the WDIV programming lineup, The Ellen DeGeneres Show is #1 in the 10-11 a.m. time period (5.2 HH RTG, 16 SHR), experiencing significant growth over November 2011 with a jump of 41% in the ratings and a 33% in share. Wheel Of Fortune and Jeopardy are #1 in the all important access time period of 7-8 p.m. averaging a 10.3 rating with a 18 share in household ratings, a growth of 6% in both the ratings and share over November 2011 (compared to WXYZ 5.9 RTG, 10 SHR and WJBK 4.5 RTG, 8 SHR), and The Tonight Show with Jay Leno is #1 in the 11:35 p.m. time period with a 4.7 household rating and a 12 share.

NBC's primetime lineup anchored by The Voice, Revolution, Parenthood, Sunday Night Football and comedies (Go On/New Normal/The Office) experienced huge ratings increases and will finish November as the #1 Prime station in Detroit in the coveted Adults 25-54 demographic.  NBC/WDIV's M-Sun Prime average delivered a 3.7 household rating and a 9 share, a growth of 37% in household ratings and 50% growth in share over November 2011.  In comparison, excluding the 3 nights of the Detroit Tigers in the World Series on Fox, WJBK/Fox delivered a 3.3 household rating with an 8 share, WXYZ/ABC's posted a 3.5 RTG, 8 SHR and WWJ/CBS's delivered a 2.8 RTG, 6 SHR.

About Post-Newsweek Stations
Post-Newsweek Stations is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company.  Post-Newsweek Stations owns and operates six television stations:  WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WPLG, the ABC affiliate in Miami; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville.  Post-Newsweek also has ownership interests in LATV Networks and Internet Broadcasting (IB).

SOURCE WDIV-TV



RELATED LINKS
http://www.clickondetroit.com

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