We Energies Holiday Tradition Continues With Release of the 2010 Cookie Book

MILWAUKEE, Nov. 4, 2010 /PRNewswire/ -- We Energies is pleased to announce the newest edition of our Cookie Book, a customer favorite during the holiday season. For more than 80 years, the We Energies Cookie Book has been passed down from generation to generation, making many of the recipes cherished family traditions.

This year's Cookie Book is dedicated to our extended family of more than 4,000 We Energies retired employees. This year, you will see their family favorites among the 33 featured recipes.

"We are delighted to include our former colleagues in this long-time company tradition," said Joan Shafer, vice president of Customer Services for We Energies. "They have been a part of our company family for years, and now they are sharing their own family traditions with our customers."

Customers can pick up a free copy of the Cookie Book at more than two dozen distribution centers and two signature events. Three of the distribution centers will hand out the books on Nov. 9. The two signature events take place in Milwaukee and Appleton on Saturday, Nov. 13, featuring live reindeer, hot cocoa and, of course, cookies. Visitors are encouraged to bring their cameras for an opportunity to take photos with Santa's reindeer.

View or download the Cookie Book and get a list of distribution dates and locations by visiting www.we-energies.com/recipes – or call 800-242-9137 for more information.

We Energies serves more than 1.1 million electric customers in Wisconsin and Michigan's Upper Peninsula and more than 1 million natural gas customers in Wisconsin. We Energies is the trade name of Wisconsin Electric Power Company and Wisconsin Gas LLC, the principal utility subsidiaries of Wisconsin Energy Corporation (NYSE: WEC). Visit the We Energies website at www.we-energies.com. Learn more about Wisconsin Energy Corporation by visiting www.wisconsinenergy.com.

SOURCE We Energies