HUNT VALLEY, Md., Nov. 5, 2015 /PRNewswire/ -- Full service marketing provider WebbMason Marketing announced today that it has added new accounts for its advertising and direct marketing services focused on the client campaign needs of political consultants and agencies in the current election cycle. WebbMason has provided advertising services and direct marketing for 53 political campaigns for 50 candidates in 15 states, along with a number of issue advocacy campaigns.
WebbMason Marketing CEO Warner Mason said: "We're putting our leading edge digital campaign capabilities in the hands of political consultants to allow them to provide better service for their candidate clients. For many years, we've provided direct marketing services for candidates, but this year we have deepened our advertising capabilities. In particular, our no "middleman" digital media buying with outstanding spend transparency and reporting will help our clients to provide seamless service. We allow political consultants who previously outsourced their advertising needs to bring these services in-house. For political agencies, our programmatic media buying gives them a lower cost way of buying online media, which also provides better spend transparency."
WebbMason's clients have benefited from our in-house programmatic media execution that eliminates online media middleman markups to deliver the greatest buying efficiency and spend transparency. WebbMason also provides radio advertising and direct marketing as part of the integrated campaigns.
WebbMason clients are able to view the in-depth real-time performance of their campaigns from any device. This capability allows political consultants to provide their clients with timely and complete reporting on the advertising program.
Rebecca Jami, Creative Director of Associated Campaign Consulting and Election Services (ACCES) commented on WebbMason's advertising and direct marketing services, "I have worked with WebbMason for over 15 years on political outreach for candidates and ballot initiatives and they have always been incredibly responsive and a team player looking out for my success and my clients' success. I have worked with them on Direct Mail, Digital Advertising and Radio and Pre-roll production with excellent outcomes across the board."
For the 2016 campaign, WebbMason will provide advertising services for candidates with additional political consultants and agencies. WebbMason operates 21 offices east of the Continental Divide.
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