Weber Grills App Wins Prestigious Webby Award
PALATINE, Ill., May 20, 2013 /PRNewswire/ -- Released less than a year ago, The Weber Grills App, a free app devoted to grilling aficionados, has been selected as a Winner for the 17th Annual Webby Awards in the Lifestyle (Handheld Devices) category.
Created by award-winning Denver-based advertising and marketing agency Rabble+Rouser, the app, launched in August of 2012 quickly garnered more than 200,000 downloads.
The free app includes: a Grill Gallery with specifications and buying information on Weber's range of grills—from charcoal to gas and electric; a subscription to Weber's Recipe of the Week program; access to Weber's online community, Weber Nation; and grilling tips, techniques, videos, blogs and more.
"Weber Grills has set the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "This award is a testament to the skill, ingenuity, and vision of its creators."
"We are thrilled to be nominated for this prestigious award," said Brooke Jones, Director of Marketing, Weber-Stephen Products LLC. "Together with Rabble+Rouser, we created a simple, user-friendly way for our Weber community to access all the grilling information they need right at their fingertips."
More than 11,000 entries were submitted for the 17th Annual Webby Awards, representing all 50 U.S. states, and more than 60 countries.
Weber-Stephen Products and Rabble+Rouser will be honored at the star-studded Webby Awards ceremony on Tuesday, May 21, 2013 at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards' famous 5-Word Speeches. Beginning at 9 a.m. on Wednesday, May 22, 2013, fans can watch the show in HD at watch.webbyawards.com.
ABOUT THE WEBBY AWARDS:
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. Established in 1996, this year's Webbys received over 11,000 entries from all 50 states and over 60 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Microsoft, Google+, Citibank, Twitter, Vitamin T, Quantcast, MailChimp, Yext, Engine Yard, Funny or Die, MLB Advanced Media, Mashable, Business Insider, PricewaterhouseCoopers, Area17, Forsman & Bodenfors and Guardian News and Media.
rabble+rouser is a creative agency dedicated to making brands more compelling through branded content and brand communications that connect and engage with people. Founded in 2005, rabble+rouser creates strategic marketing campaigns for national brands and non-profit organizations. Services include brand strategy, corporate identity, consumer advertising, digital strategy and development, print design, social media, and content development. For more information, visit www.rabbleandrouser.com.
ABOUT WEBER-STEPHEN PRODUCTS LLC:
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world's premier manufacturer of charcoal, gas and electric grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 60 years later, the privately-held company remains the industry leader with its Weber®, Weber® Q®, and Ducane® brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®) and a content-rich website with grilling tips, techniques, and original Weber recipes at www.weber.com®. Weber can also be followed on Facebook (www.facebook.com/weberbbq) and Twitter (www.twitter.com/webergrills).
Kim Durk, Durk Rion Public Relations
SOURCE Weber-Stephen Products LLC