Weber Releases Popular Time to Grill Cookbook in eBook Format
PALATINE, Ill., Aug. 21, 2012 /PRNewswire/ -- Weber-Stephen Products LLC is continuing to build its enormously popular cookbook publishing program with the release of the company's first digital book: Weber's Time to Grill™: Get In. Get Out. Get Grilling, available for download on the iBookstore, Amazon, and Barnes & Noble. Written by New York Times best-selling cookbook author and James Beard Award nominee Jamie Purviance, Time to Grill, released in a soft-cover format in 2011, has sold more than 260,000 copies to date.
"We are excited to bring grilling fans a true cookbook experience in a handy digital format—it's a convenient, portable way to enjoy classic Weber recipes," said Brooke Jones, director of marketing for Weber-Stephen Products LLC, the world's leading manufacturer of outdoor gas, charcoal, and electric grills and grilling accessories. "Whether out in the backyard, or at a cookout during a weekend getaway, a tablet is usually packed nearby—and now it can hold all of the delicious recipes showcased in Weber's Time to Grill."
Weber's Time to Grill digital book features more than 200 paired recipes. "Easy" recipes—those with prep times generally 15 minutes or less—appear first, and "adventurous" recipes—those with prep times of approximately 30 minutes—appear consecutively. Each "easy/adventurous" recipe pairing features the same main ingredient, like New York strip steaks; however, Purviance offers two routes to take. For example, Purviance created a simple, yet delicious Strip Steaks with Tomato and Blue Cheese Vinaigrette for the easy version; he then offers a more adventurous counterpart that uses tomato paste to marinate the steaks, with blue cheese incorporated into a creamy Gorgonzola sauce.
Each recipe in the new digital book comes with a brilliant, four-color photograph by James Beard Award winning photographer Tim Turner. "We set out to create a digital book that mirrors the beautiful layout and visual appeal of our soft-cover book, and we are thrilled with the results," added Jones.
In the digital book available on the iBookstore, each recipe contains a Quick Tip with the option to toggle between easy and adventurous. Readers can use the countertop view to scroll through the recipes with ease and even tap text links to explore tools, techniques, and instructional/informational videos within pop-ups.
While main courses in red meat, pork, poultry, and seafood are well covered, Purviance has made chapters for appetizers, vegetables, desserts—and even eggs. For example, an easy Cinnamon French Toast grilling recipe is paired with a more adventurous Stuffed Brioche French Toast.
The beginning of Weber's Time to Grill is loaded with tips and illustrative photos on topics such as stocking your pantry for strategic grilling; "must-have" grilling tools; a clever "Prep School" section for readying various foods for cooking; an educational "knives" overview; and tips and techniques for using a gas versus a charcoal grill. Notably, this section also has recipes for rubs, sauces, marinades, and dressings.
For more information, visit www.timetogrill.com.
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world's premier manufacturer of charcoal, gas and electric grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. Almost 60 years later, the privately-held company remains the industry leader with its Weber®, Weber® Q®, and Ducane® brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®); Weber's On The Grill™ mobile application; and a content-rich website with grilling tips, techniques, and original Weber recipes at www.weber.com®. (The Weber Grill-Line and Weber Customer Service are closed on Christmas). Weber can also be followed on Facebook (www.facebook.com/weberbbq) and Twitter (www.twitter.com/webergrills).
About Oxmoor House
Oxmoor House is an imprint of Time Home Entertainment Inc., a Time Inc. company, and publishes books and special edition magazines for Time Inc. brands such as Southern Living, Cooking Light, Health, and Sunset. Oxmoor House publishing partners include Weight-Watchers, Gooseberry Patch, and Weber. With more than 300 back-listed titles, it is recognized as one of the leading lifestyle publishers in the country. Oxmoor House books are distributed to the trade by Hachette Book Group and are available wherever books are sold. More information is available at www.oxmoorhouse.com.
Kim Durk, Durk Rion Public Relations
SOURCE Weber-Stephen Products LLC