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2014

Weber's Grill-Line Geared Up for Thanksgiving Callers

Survey Reveals Grilled Turkey Will be on the Menu for 18 Percent of Grill Owners

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PALATINE, Ill., Nov. 20, 2013 /PRNewswire/ -- According to the 25th annual Weber GrillWatch™ Survey, nearly one in five U.S. grill owners (18 percent) will be grilling their Thanksgiving turkey outdoors this year. Even the cooler temperatures won't deter grillers, as more people grill year-round (51 percent), and a hearty 34 percent grill even in sub-freezing temperatures.

As more people head outdoors to prepare their Thanksgiving turkey, calls to Weber's grilling hotline—the Weber Grill-LineSM—spike dramatically. Typically, turkey-related call volume increases a whopping 900 percent during November, with many callers looking for advice and tips not only on Thanksgiving, but also in the days and weeks leading up to the holiday as many people practice with a trial run on a smaller bird so they are ready when guests arrive.

"Today, people consider the grill to be an extension of their kitchen," says Kim Lefko, Executive Vice President of Marketing AMERICAS, Weber-Stephen Products LLC. ""Thanksgiving is the perfect day to make room in the oven for sides and desserts and take the turkey outdoors."

During Thanksgiving week, the Weber Grill-Line will be open from 7 AM9 PM. On Thanksgiving Day, the Grill-Line will close at 4 PM.

*Weber commissioned KeyStat Marketing to field the 25th annual Weber GrillWatch Survey. Toluna provided the sample of 1,000 grill owners throughout the United States who completed the online survey. All respondents were 21 years of age or older and currently own a charcoal, gas or electric outdoor grill or smoker. The sample was divided between 50 percent males and 50 percent females and was balanced demographically to represent households across the U.S. 

About Weber: Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world's premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks and mobile applications. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 60 years later, the privately-held company's products are sold worldwide at select national home centers, specialty hardware stores, patio stores and other retail outlets. Weber has the strongest customer support program in the industry with its Weber Grill-LineSM (1-800-GRILL-OUT®). Weber can also be followed on Facebook  (www.facebook.com/weberbbq) and Twitter (www.twitter.com/webergrills). Visit www.weber.com for more information. 

CONTACT:

Kim Durk, Durk Rion Public Relations


kim@durkrion.com; 773-844-1458

SOURCE Weber-Stephen Products LLC



RELATED LINKS
http://www.weber.com

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