CHICAGO, July 30, 2013 /PRNewswire/ -- Vibes, a mobile marketing technology leader, will hold a webinar to present ways retailers and brands can accelerate their mobile marketing programs to deepen customer relationships to drive loyalty and sales. The webinar will feature guest speaker Melissa Parrish, principal analyst and research director, Forrester Research, Inc., and Jack Philbin, co-founder and CEO, Vibes, and chairman of the Mobile Marketing Association. Registration is free at http://bit.ly/1b07DxA.
When: Tuesday, Aug. 6, 1 p.m. CDT / 2 p.m. EDT
Why: Mobile marketing is one of the most effective ways for marketers to engage their customers, but many retailers and brands are still playing catch-up. Building a successful mobile marketing program is crucial, but how do brands do it, how much should they invest and what does success look like? In this webinar, guest speaker Melissa Parrish of Forrester will share the latest research about mobile consumer adoption and what marketers can – and should – be doing to engage with consumers. Jack Philbin of Vibes will outline mobile strategies and best practices that brands can execute quickly to build deeper relationships with their customers that drive loyalty and sales.
Founded in 1998, Vibes is a mobile marketing technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult mobile relationship management (MRM) platform enables brands, agencies and media companies to launch a wide range of mobile solutions. Using Vibes' MRM approach, companies forge immediate and long-lasting customer relationships by tapping into the uniquely personal nature of the mobile phone. Recently named a "Cool Vendor in Mobile Marketing" by Gartner Research, the company has delivered more than 3 billion mobile experiences on behalf of customers that include Sears, Verizon, Allstate, The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the Chicago Bulls. Vibes is one of only seven Tier 1 aggregators with secure, direct connections to all the major carriers. To learn more about Vibes, visit www.vibes.com or connect on Facebook.com/VibesMedia or Twitter.com/Vibes_Media.