Webinar: The Zero Moment of Truth - A Google Discussion to Understand Most Critical Moment of the B2B Buying Cycle
NEW YORK, Dec. 7, 2011 /PRNewswire/ -- On December 9, 2011, at 10:00 AM Pacific, 12:00 PM Central, 1:00 PM Eastern, Jim Lecinski, Vice President, US Sales & Service at Google will discuss the importance and impact of that instant, that specific point in time, when your potential buyer is moved to take a hard look at what you have to offer. That instant, the Zero Moment of Truth (ZMOT) as Google calls it, is changing today's marketing rulebook.
To learn more about ZMOT, watch this brief Brainshark presentation:
http://www.brainshark.com/marketing-cloud/vu?pi=zH6z16JYtBz33rWz0
In this webinar, you will learn:
- What constitutes the Zero Moment of Truth, and why you must be in the buyer's consciousness to be in the deal
- How B2B buyers are leveraging an ever expanding variety of resources
- How these moments of truths are melding to forge stronger and stronger buying influences
Register for the webinar at: http://www.marketing-cloud.com/zmot
Please join the over 2,500 marketers already signed up for what will surely be a riveting discussion packed with real world examples, strategies, and specific tactics to help you understand and incorporate ZMOT into your marketing methodology presented by Google and the Marketing Cloud™.
About the Marketing Cloud™
The Marketing Cloud™ is a collection of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. The Marketing Cloud™ is where successful organizations are running their marketing programs, delivering fast and easy access to powerful enterprise cloud computing capabilities – without the cost, risk and complexity of traditional marketing platforms. Marketing Cloud™ members include: Brainshark, Bulldog Solutions, Conductor, Demandbase, MarketingProfs, Marketo, ON24, The Pedowitz Group and PR Newswire.
SOURCE Marketing Cloud
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