Webs Selects Encoding.com's Vid.ly to Power Videos in SiteBuilder3 Website Builder

SAN FRANCISCO, Aug. 22, 2012 /PRNewswire/ -- Encoding.com, the leading provider for enabling universal online video, announced that Webs is using Vid.ly, Encoding.com's universal video URL platform, to power the video component of its new website builder, SiteBuilder3, announced earlier this month. The Vid.ly service powers the entire SiteBuilder3 video workflow upload of source videos, expert transcoding, hosting, and device detection for multi-screen / multi-device delivery for Webs' large user base.

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Webs, the world's largest do-it-yourself solution for creating free websites, has been used to help create over 40 million websites. SiteBuilder3 is a completely new version of Webs' website creation tool that empowers micro businesses to build professional-looking websites without technical or coding skills. Encoding.com's Vid.ly makes it super simple to incorporate video on the websites.

By integrating the Vid.ly API into SiteBuilder3, Webs has made it very simple for users to enable video for viewing via any browser or mobile device.  Webs users can upload their videos via the SiteBuilder3 interface; Vid.ly then converts the video into a variety of formats and bitrates appropriate for all popular browsers and mobile devices.  End users are provided a short URL and embed code to publish on their Webs' sites. When visitors click on the URL, Vid.ly delivers the video in the format appropriate for the visitor's browser or device.  

"Our new SiteBuilder3 gives micro businesses the ability to build a complete website that looks professionally designed," said Haroon Mokhtarzada, Vistaprint's Vice President of Global Digital Product and co-founder of Webs. "Video content is a key element of any modern, professional website and Encoding.com's Vid.ly, integrated into SiteBuilder3, makes building a website that includes rich video content easier than ever." 

"Encoding.com's Vid.ly and SiteBuilder3 are a great match, as they each enable someone with zero design or coding expertise to produce compelling, rich-media websites," said Jeff Malkin, president of Encoding.com. "We are happy to partner with Webs to enable small businesses, worldwide, to leverage the power of video as part of their website design."

About Encoding.com

Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video URL platform, powers thousands of companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments.  Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized Encoding.com as a "Cool Vendor 2011."  For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

SOURCE Encoding.com



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