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Weddings Go Glossy, Digital, Mobile and Social with Four Seasons Hotels and Resorts

New Platforms Give Brides Everywhere Access to Experts, Advice and Inspiration

TORONTO, May 3, 2012 /PRNewswire-USNewswire/ -- Today, brides everywhere are invited to experience the best the bridal world has to offer: Weddings at Four Seasons Hotels and Resorts.  With the introduction of the company's new glossy Weddings magazine, its online version and tablet application, as well as dedicated social channels on Twitter and Pinterest, brides to be can access insights from a global network of experts, view key trends from the hottest players and get inspiration from the stories of real weddings taking place at Four Seasons hotels and resorts around the world.

"Four Seasons has long been considered an expert in all things bridal because it has always offered couples weddings beyond compare down to the smallest detail and customized to their unique needs and desires," says Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts.  "With the introduction of these new content platforms, everyone can now get a glimpse of what makes a Four Seasons wedding so special and can get inspired to partner with us to make this very special day their own."

The Company is also releasing the first Four Seasons Wedding LuxGraph, a global snapshot of insights culled from more than 4500 weddings that took place at hotels and resorts in 2011. To view all of the findings, click here.

How App-ropos: Weddings Go Digital

The inaugural issue of Four Seasons Weddings magazine and its online counterpart showcases glamorous bridal gowns and accessories; floral inspirations from Paris; gorgeous wedding cakes representing sweet traditions around the world; beach, city and countryside weddings in global destinations; insider tips from Four Seasons on-property experts - all to help couples plan a special day.

Contributors and stylists from leading bridal, fashion and travel magazines will bring new wedding stories to the site, including tips, trends, fashion and innovations.

The glossy print edition of Four Seasons Weddings magazine is distributed at the company's 86 properties.  On-the-go brides-to-be can draw inspiration via the online edition on the new weddings channel at FourSeasonsMagazine.com/weddings and the iPad or Android App. The iPad app is available for download now from the iTunes App Store and the Android version will be available on Google Play later this month.

Pin your Dream Wedding and Win: Four Seasons Bridal on Pinterest

Four Seasons is launching a Pinterest page dedicated to luxury weddings.  In addition, beginning May 15, 2012, pinners can put their creativity to work in the "Pin Your Dream Wedding" contest for a chance to win a $2,500 Four Seasons Gift Card.

@FSBridal: The Voice of Real Four Seasons Brides

Four Seasons will launch a new Twitter feed where real Four Seasons brides from around the world will share their stories at various stages of bridal planning. Brides will be encouraged to share photos and messages leading up to their big day. Initially, three brides who will be married this year at Four Seasons properties in Beirut, Boston and Toronto will be featured. As they taste their cakes, mail the first invitation and choose their wedding bands, @FSBridal will record their memorable journey. The feed will also highlight trends and information helpful to anyone who is planning a wedding.

Save-the-Date: The Best of Luxury Weddings Straight to Your Twitter Stream

Four Seasons is proud to host a global #LuxBride Twitter chat bringing the best of luxury weddings directly to Twitter.  On May 8 at noon, EDT, @FourSeasons and properties around the world will create an engaging discussion as they share advice and trends covering fashion, design, bouquets, vows and more.  For more details on the chat and how to join, click here.

Facebook for Brides

Four Seasons fans can also get inspired directly in their news feeds on Facebook.  The content will be brought to life through regular spotlights and a direct blog feed from the Weddings magazine online.

About Four Seasons Hotels and Resorts
Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees - people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. With 86 properties in 35 countries, and more than 50 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. For more information on Four Seasons, visit http://press.fourseasons.com.

CONTACT: Laura Zanzal, 1-212-299-8955, Laura.Zanzal@zenogroup.com

SOURCE Four Seasons Hotels and Resorts




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