SAN FRANCISCO, March 17, 2015 /PRNewswire/ -- Weddington Way, the leading collaborative commerce destination for millennial brides, is proud to announce their expansion into the bridesmaid gifts market with the launch of their Bridesmaid Gifts Shop.
Well known for its innovative virtual showroom that enables brides and their bridal party to shop for bridesmaid dresses together online, Weddington Way's new Gift Shop offers brides the ability to give back with gifts. With >95% of surveyed brides purchasing bridesmaid gifts, it was the top product category bridal customers were demanding Weddington Way expand into.
"We are laser-focused on serving our bridal customer and are thrilled to be launching a new product category that not only meets her needs, but also continues to honor the important people in her life," says founder and CEO Ilana Stern.
Weddington Way's Gift Shop features a curated assortment of bridesmaid gifts with a particular focus on jewelry, the top selling gift for bridesmaids. Earrings, necklaces, and bracelets can be found in a range of aesthetics, including delicate handmade pieces, larger statement pieces, colorful gemstone jewels, and personalized jewelry. At launch, the assortment also includes colorful robes and novelty make-up bags and luggage tags. A range of price-points allow for each bride to stay within her budget. For the undecided bride, the Gift Shop provides plenty of bridesmaid gift ideas.
Select brands currently include Kris Nations, Margaret Elizabeth, and Loren Hope, but stay tuned as exclusive collaborations with other key brands are expected to be announced soon.
About Weddington Way: Based in San Francisco, CA, Weddington Way (www.weddingtonway.com) is a collaborative shopping experience for wedding parties and the fastest growing e-commerce business in the $100 billion wedding industry. At Weddington Way, bridal parties can browse the largest assortment of bridal party fashion available online and share and discuss products in a virtual showroom. By offering a collaborative experience, personalization, and its namesake line of ready-to-wear dresses, Weddington Way is differentiated from anything else that exists in wedding, e-commerce, or retail.
Contact: Vanessa Motley, PR
SOURCE Weddington Way