WeddingWire Acquires ProjectWedding.com
Leading wedding technology company continues rapid growth through acquisition
BETHESDA, Md., July 11, 2011 /PRNewswire/ -- WeddingWire, the nation's leading wedding technology company, announced today that it has completed the acquisition of ProjectWedding.com, one of the top five online destinations in the wedding industry. Project Wedding, formerly a wedding property of eHarmony, Inc. and network partner of WeddingWire, is one of the fastest growing wedding communities in the US, providing wedding ideas, inspiration and advice for engaged couples.
"The WeddingWire team is thrilled to welcome Project Wedding to the WeddingWire family of brands," says Timothy Chi, CEO, WeddingWire. "This acquisition joins together two of the largest online wedding properties. For our local and national advertisers, we now offer significantly greater reach and scale. For our engaged couples, we will continue to invest in the unique and thriving communities on both properties."
Over 1 million brides and grooms visit Project Wedding each month to interact with the supportive community, read curated editorial content and find the best local wedding professionals. The acquisition of Project Wedding continues the rapid growth of WeddingWire's digital footprint, which includes leading wedding planning sites, social media applications and mobile offerings.
"WeddingWire is an innovative leader in the wedding category and will continue to make Project Wedding a valuable resource for brides who want to find the best local vendors to make their wedding days memorable," says Greg Steiner, eHarmony's President and Chief Operating Officer.
For more information, please visit www.WeddingWire.com.
About WeddingWire, Inc.
WeddingWire™, the nation's leading technology company serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 100,000 reviewed wedding vendors, from wedding venues to wedding photographers. WeddingWire also offers a comprehensive suite of online planning tools for weddings, including wedding websites and wedding checklists, all at no charge. For wedding professionals, WeddingWire is the only all-in-one marketing platform for businesses online and on-the-go. WeddingWire offers one simple solution to build a professional network, improve search visibility, manage social media and reach mobile consumers. Businesses that advertise with WeddingWire appear on WeddingWire.com, ProjectWedding.com and other leading sites, including MarthaStewartWeddings.com, Weddingbee.com and Celebrations.com.
About Project Wedding
Project Wedding™, part of the WeddingWire™ family of brands, is a full-service wedding planning destination, enabling brides to plan their special wedding day through online tools, tips, expert advice, and inspiration. The site's popular wedding photos, dress galleries, real weddings, wedding songs, and forums inspire more than 1 million brides and grooms every month. Project Wedding's free, exquisitely designed wedding websites and tools, including an online RSVP, customizable checklist, and online registry, help make planning the big day easier and more enjoyable than ever. Advertisers find a premium platform for reaching a targeted bridal audience in a trusted, elegant setting through Project Wedding and the broader WeddingWire family of brands.
SOURCE WeddingWire, Inc.
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