SANTA MONICA, Calif., Jan. 9, 2012 /PRNewswire/ -- The makers of WEN® by Chaz Dean, the revolutionary one-step cleansing conditioner, are proud to support the Miss America Organization as a sponsor for the 2012 Miss America Pageant hosted at Planet Hollywood in Las Vegas January 14, 2012 on ABC.
The 2012 Miss America Pageant events officially kick-off the partnership between WEN and the Miss America Organization. In the weeks leading up to the pageant, celebrity stylist Chaz Dean, creator of WEN Hair Care, will interact and style a variety of contestants' hair, allowing each contestant to experience the WEN hair care difference.
"We are proud to partner with Miss America to align WEN with an organization that goes beyond beauty to promote opportunity and change," said Dean. "The confidence the contestants stand for on stage, on camera and in life offers inspiration and motivation to at-home viewers."
For fans eager to hear an insider's perspective on the pageant, the brand will host a LiveStream conversation with Chaz Dean live from Las Vegas on Saturday, January 14 at 12 p.m. PST. More information on the LiveStream event will be available at https://www.facebook.com/#!/WENhaircare.
Following the pageant, the brand will provide ongoing Miss America related video content through the WEN social channels to give fans a behind-the-scenes view into how to look, act and become more like their favorite Miss America contestants. The WEN Facebook page will include more information and ongoing updates.
"The Miss America Organization is excited to partner with WEN by Chaz Dean. This partnership further underscores the depth and commitment of our sponsors to help support our beautiful contestants that builds on their confidence while supporting our scholarship program," stated Art McMaster, President and CEO of the Miss America Organization.
The 2012 Miss America Pageant airs on ABC Saturday, January 14, 2012 @ 9 p.m. ET. More information about WEN is available at www.wenhaircare.com. WEN is distributed direct to consumers globally by Guthy-Renker LLC.
WEN, created by celebrity stylist Chaz Dean, includes the WEN Cleansing Conditioner, designed to cleanse without stripping the hair and scalp of natural oils and does not lather but rather feels like a thick conditioning treatment on the hair. WEN avoids sodium laurel sulfate and other detergents that may be found in ordinary shampoos and is formulated to provide sheen, luster, moisture, manageability and better color retention.
Guthy-Renker is one of the world's largest and most respected direct marketing companies, with distribution in 68 countries. Since 1988, Guthy|Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.
Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
About Miss America
The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local affiliates made available more than $45 million in scholarship assistance. For more information, visit www.missamerica.org.
SOURCE WEN by Chaz Dean