LAS VEGAS, Dec. 8, 2015 /PRNewswire/ -- Global Experience Specialists (GES), a global full service provider for live events announced that Wendy Gibson has joined GES as executive vice president of global marketing. Gibson is an accomplished B-to-B marketing leader with a high-tech background and brings 25 years of managing all aspects of marketing, including branding, lead generation, product marketing, corporate marketing, digital, social and business development. As EVP of Global Marketing, Gibson is responsible for driving GES' global brand and marketing strategies, including leading MarketWorks, GES' strategy and marketing advisory service.
"I'm excited to have Wendy lead our global marketing team," said GES President Steve Moster. "Wendy's impressive results leading marketing for fast-paced, high-growth companies, and her unwavering focus on the voice of the customer, make her the ideal person to lead our global marketing efforts."
Most recently, Gibson was vice president of marketing at Mitel, a global market leader in enterprise and mobile communications. Prior to joining Mitel, she was chief marketing officer at BenefitMall and Zimbra (formerly Telligent), and served as vice president of business development and vice president of product marketing at Oracle. Gibson started her career at Sabre and during her 10 years there she held various sales and marketing positions and helped to transform the way people procure travel through online and mobile devices.
"I'm thrilled to join Steve and the GES team," said Gibson. "GES provides products, services and customer service that no other company in the live events space offers, making GES the ideal choice for face-to-face marketers."
Gibson earned her bachelor's degree in Business Administration; Marketing from the University of Texas at Arlington. She is located in GES' Irving/Dallas client care center and reports directly to GES President Steve Moster.
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing exhibitions, conferences, congresses, corporate events, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading shows and brands, including Twentieth Century Fox Consumer Products, Mary Kay, Spring Fair Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, L'Oreal, and Simon Property Group. GES' National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center ProgramSM for the past seven years, and for the sixth year in a row Ad Age has named GES as one of the "World's 50 Largest Agency Companies." For more information visit www.ges.com.
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SOURCE Global Experience Specialists