Wendy Williams Launches her Hair World™ Wig Collection The self-proclaimed "wigologist" partners with Specialty Commerce Direct, the nation's leading retailer of wigs to launch her new wig line

NEW YORK, Aug. 2, 2013 /PRNewswire/ -- Wendy Williams, beloved TV host of the long-running "Wendy Williams Show," today announced the launch of her new Wendy Williams Hair World Collection.

The new collection was developed by Wendy Williams and is marketed by Specialty Commerce Direct, the top U.S. direct marketer for wigs, hairpieces and extensions.

For TV personality, style icon and self-proclaimed "wigologist" Wendy Williams, wigs are a way of life.

After years of wearing, styling and openly talking about wigs on her show, she has become a recognized expert in the field, entertaining her viewers with fun stories and examples of how to proudly create hairstyles that fit their personalities and make them feel beautiful.

"Hair is a whole world. It's the wigs, it's the things that you use to brush them and clean them, the products that you use – wigs and hairpieces help you find and get the hair that fits your style and personality." 

Williams stands for the idea that wigs should be fun and fashion-forward for all women, not thought of as merely something to cover up a problem. Unlike other wig collections, Wendy Williams Hair World is intended for women of all ethnicities and includes style options for every skin color, personal style and preference. 

"Beauty is about diversity," Williams said. "No matter what their style, attitude or skintone, all women are beautiful, and my goal with this line is to help them look and feel their best."

The first twelve styles of the Wendy Williams Hair World Collection are now available through Especially Yours, a retailer of Specialty Commerce Direct, at www.especiallyours.com. The entire collection, which will launch on September 1st, will feature a total of 56 pieces – including wig styles, weaves, hairpieces and accessories. Wig prices will range from $49.99 to $999.

About Wendy Williams
Mother, wife and best-selling author Wendy Williams burst onto the talk show scene in July 2009 with the launch of the nationally syndicated weekday program, "The Wendy Williams Show," which has been called a "breakthrough in daytime" by the New York Times. Having been diagnosed with a thyroid condition 12 years ago that causes thinning hair, Williams has long been a proud and outspoken supporter of wigs.

About Specialty Commerce Direct
A division of Specialty Commerce Corp, Specialty Commerce Direct (SCD), is the top U.S. direct marketer of wigs, hairpieces, extensions, and specialty apparel for the fashion-conscious woman. With fresh, updated designs and product innovations, SCD sets trends with collections that suit their customers' lifestyles. Especially Yours offers both versatile wig and hairpiece styles and apparel for the fashion-conscious African-American woman and an exciting apparel collection that features top-quality designs at affordable prices.           

Media Contacts:
Evyn Block Communications
Vanessa Santos | Vanessa@evynblock.com | 202-308-1937

Specialty Commerce Corp.
Jodie Robitaille | jrobitaille@specialtycommerce.com | 508-638-7020

The Robert Thorne Company
Robert Thorne | robert@robertthorne.com | 310-288-5800

SOURCE Wendy Williams



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