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2014

Werner Creates One-of-A-Kind 75th Celebration Ladder In Honor of the NCAA Men's Basketball Championship

Werner's Commemorative Ladder to Be Used Exclusively During the NCAA Net-Cutting Ceremony

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GREENVILLE, Pa., April 2, 2013 /PRNewswire/ -- Werner Co. announced today that it has created an exclusive 75th celebration ladder that will be featured during the net-cutting ceremony of the NCAA men's national championship game hosted in Atlanta, Georgia, on Monday, April 8, 2013.

(Photo:  http://photos.prnewswire.com/prnh/20130402/CL86964A)

As the official ladder of the NCAA® Basketball Championship, Werner supplies the custom 9' ladder that has been an integral part of the winning moment when the champion cuts down the net during post-game ceremonies. Werner is the only ladder company to be an official part of the net-cutting.

"We are proud to be an authentic part of the Final Four® experience and created the 75th celebration ladder to honor the school that wins the national championship and to celebrate the rich history of March Madness®," said Chris Filardi, Vice President of Marketing at Werner Co. "The net-cutting ceremony is a rewarding tradition for the winning team and we are thrilled the ladder will be a part of this unforgettable moment."

Leading up to the championship game, attendees can see the commemorative Werner ladder at various locations throughout the tournament. Following the ladder tour, the winning school will host the ladder on campus during the 2013-2014 school year.

This unique Werner ladder includes plaques that highlight each year and the schools that won the tournament, dating back to the University of Oregon in 1939.

A full selection of Werner ladders for both consumers and professionals are available at Lowe's, an Official Corporate Partner of the NCAA® and at www.Lowes.com, as well as most professional, hardware and paint retailers nationwide.

ABOUT WERNER CO.

Werner Co. is the world leader in the manufacturing and distribution of ladders, climbing equipment and ladder accessories under the Werner®, Green Bull®, Keller®, and other licensed brands. Werner also manufactures and sells a line of Fall Protection products and recently acquired Knaack LLC, the leading manufacturer of jobsite, truck and van storage equipment under the Knaack® and Weather Guard® brands. Backed by over 60 years of product innovation, Werner products are recognized for their durability, quality and safety. All Werner ladders and climbing equipment meet or exceed applicable Occupational Safety and Health Administration (OSHA) and American National Standards Institute (ANSI) codes and standards for strength and structural integrity. Werner is headquartered in Greenville, Pennsylvania. For more information, visit http://www.wernerco.com.

ABOUT NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca- Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwestern Mutual, Reese's (Hershey's), Unilever and UPS.

NCAA,  Final  Four,  March  Madness,  The  NCAA  Experience,  Women's  Final  Four,  College World  Series and Frozen Four are licensed by or trademarks of the National Collegiate Athletic Association.

MEDIA CONTACTS:

Marquita Kordes, Werner Co., 724-588-2000 Ext 2704; kordemr@wernerco.com

Angie Maddox, Seed Factory Marketing, 404-855-5788; angie@seedfactorymarketing.com

SOURCE Werner Co.



RELATED LINKS
http://www.wernerco.com

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