WASHINGTON, Feb. 2, 2012 /PRNewswire/ -- As the New England Patriots and New York Giants gear up for this weekend's Super Bowl, NFL stars Wes Welker and Hakeem Nicks are battling off the field for a Milk Mustache championship. The duo understands the biggest game of their lives deserves the best breakfast, so they start every day with milk to help fuel and nourish their bodies, whether it's Super Bowl time or anytime. The Giants and Patriots wide receivers will be featured in the 16th annual Milk Mustache Super Bowl ad that will run in USA Today on Friday, February 3.
Whoever wins the gridiron battle will join the likes of Aaron Rodgers, Michael Strahan and John Elway with his own solo Milk Mustache ad featured in USA Today on Monday, February 6.
The joint ad copy reads, "This Sunday, we're pouring it on. The biggest game of our lives deserves the best breakfast. Milk's got the nutrients we need to start our day off right, and to fuel up to play 60. But sharing the trophy? That's another story."
The players also participate in Fuel Up to Play 60 -- a fun, interactive program that encourages kids to eat right and be active for at least 60 minutes every day.
Visit Facebook.com/MilkMustache to see the new Super Bowl Milk Mustache ad and behind-the-scenes from the ad shoots.
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), in collaboration with United States Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy foods, fruits, vegetables and whole grains) and achieve 60 minutes of physical activity every day. Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, American Dietetic Association, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit www.FuelUpToPlay60.com to learn more. Media resources, including related video footage and photos are available at www.FuelUpToPlay60MediaResources.com.