NEW YORK, Sept. 14, 2016 /PRNewswire/ -- WesternUnion.com, the leading international money transfer service, announced that it will team up once again with Saavn, India's top audio entertainment streaming platform, to sponsor Bollywood+ with MissMalini, the newest addition to Saavn Original lineup.
Continuing a long history of successful partnerships, this sponsorship seamlessly integrates in-app marketing with the show's interactive features, allowing WesternUnion.com to engage directly with listeners as they enjoy celebrity interviews and Bollywood gossip.
Bollywood+ with MissMalini, which premiered September 7th, gives Saavn's 18 million listeners exclusive insider access to the juiciest Bollywood news with renowned radio personality Malini Agarwal as their weekly guide. Fans even have the opportunity to weigh in on 'Hot Topic' discussions and participate in weekly trivia and contests.
As the sole sponsor of Bollywood+ with MissMalini in the United States, WesternUnion.com benefits from an exclusive association with 4 episodes of the attention-grabbing show. While young, Indian-American Bollywood fans enjoy and engage with content that they love, strategically placed in-app promotions, Digital and Social media presence, Outdoor promotion and user engagement properties in the form of weekly Bollywood Trivia target the exact audience that Western Union aims to reach for its online money-transfer service.
"As one of the fastest growing market segments, competition to win over the Indian American consumer is intense," said Bob Fan, Director of Marketing for WesternUnion.com. "As India's leading entertainment streaming platform, Saavn provides us with exactly the kind of high-impact entertainment WesternUnion.com requires, to cut through the competitive noise and engage with our key demographic. We are thrilled to have the opportunity to build on momentum generated from previous Saavn partnerships with Bollywood+ with MissMalini."
"While it appears to everyone that Western Union is in the money transfer business, it's actually in the emotional business of people supporting each other in meaningful ways," said Saavn's Co-Founder and Chief Strategy Officer Vinodh Bhat. "Thoughtfully integrating the WesternUnion.com brand into Miss Malini's original entertainment program will allow more new people to discover what the 165 year old company stands for in the modern era."
Saavn is India's leading digital music streaming service, transforming how people around the world access and experience music on a daily basis. With a unique combination of Internet radio and on-demand music streaming, as well as proprietary social features like music tagging and music chat, Saavn delivers one of the richest media experiences available on mobile and Web today.
In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from comedy and storytelling to mythology and cricket. Saavn also launched its Artist-in-Residence program (AiR), an in-house program designed exclusively for handpicked independent breakthrough artists. This platform encourages select artists to explore their creativity through experimentation and exclusive collaborations, all while reaching a larger and wider audience through Saavn.
Saavn is currently accessed in 196 countries and offers 20 million+ tracks in 13 languages. The company has 900+ label partnerships and growing, including T-Series, Tips, YRF, Saregama, Eros, Universal, Sony, and Warner Music.
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