wet n wild Continues US Expansion

LOS ANGELES, July 19, 2012 /PRNewswire/ -- 2012 continues to be a banner year for wet n wild®. The brand known for offering fun, fashionable cosmetics at affordable prices started the year signing global superstar and international pop culture icon Fergie as its very first global beauty ambassador. Continuing with that momentum, the brand is pleased to announce their expansion into an additional 500 Walmart stores. This roll out will begin late July.

Each new Walmart location will feature a two-foot fixture carrying the very best wet n wild has to offer. These new fixtures will also be the debut of Fergie, marking her first appearance in-store as the face of the beloved brand. The additional locations will be added to wet n wild's store locator online.

"We are so pleased with this Walmart expansion. Their support is a crucial element of our retail business and we look forward to furthering our partnership. With their expertise in guiding beauty brands combined with our sustained success, we're confident we'll both continue to grow," says VP Marketing, Brian Talbot.

About wet n wild®
For more than three decades, millions of women around the globe have entrusted wet n wild® to help them feel fun, confident, and beautiful. A division of Markwins North America, wet n wild® fuses high-performance formulations with the hottest color palettes to offer women a full range of department store-quality cosmetics at an unbeatable value.

SOURCE wet n wild