WeVOTEE Voter Registration Pioneer Incorporating WeWIN Rewards and Boost Platforms into App for 2016 Presidential Election

Nov 19, 2015, 10:12 ET from WeWIN

NEW YORK, Nov. 19, 2015 /PRNewswire/ -- WeWIN, the award winning engine behind the American Red Cross mobile apps, profile available on www.fundable.com/wewin, today announced a partnership with WeVOTEE, a groundbreaking voter registration mobile app, available soon for iOS and Android operating systems.

WeVOTEE will be incorporating both Rewards and Boost programs through WeWIN's API into the WeVOTEE mobile app. Individuals who register to vote through the mobile app will be offered a "thank you" or reward for fulfilling their civic duty.  The Rewards program was integrated into the Red Cross Blood Donor app at launch over a year ago with impressive results and many industry accolades. The platform will allow the newly registered voter to choose a reward from a national or local retailer or the voter can opt to donate their reward to their favorite charity through the app. Boost sponsorships are available in-app for organizations interested in supporting the voter registration cause.

"We knew 2016 would be a critical year for voter registration. A test run in New Mexico for the 2012 election told us we were on the right track and that mobile voter registration was the way to go," stated Jason Libersky, WeVOTEE Founder. "WeWIN's Rewards platform could be that extra push for unregistered voters to complete their voter registration and do some good in the process." 

WeVOTEE's effectiveness and security as a voter registration tool was realized by the electoral commission in Albuquerque, NM in 2012, where voter applications had a 100% acceptance rate and voter information cards were received within 7 days vs. 4-6 weeks when traditional paper forms were used. All About the Vote (AATV), a 501(c)(3) non-profit organization, will utilize this tool to register voters in the run-up to the 2016 Presidential election. "The ability to register to vote with smartphones is a logical step considering the large number of people who use the technology but are not necessarily connected to their local boards of election," said Yvette Lewis, Executive Director of AATV.

Studies have shown that citizens who vote are more active in their communities, stay informed about local affairs and are more likely to volunteer, creating a positive effect on their communities.

"WeWIN is proud to be a part of the WeVOTEE solution and it's a natural progression of our offering.  No matter what your political affiliation, registering to vote is good for us all," said Syd Dufton, WeWIN CEO.  "As a firm believer of digital nudging, it needs to be easy, attractive, social and timely. WeVOTEE does just that for voter registration and why not get a thank you for doing good? With our geolocation based Rewards and Boost program, we can incorporate unique offers across the country for every voter region and truly act and think glocally, global and local at the same time." 

About WeWIN

For more information about WeWIN, see profile at fundable.com/wewin.

CONTACT: Mary Litchhult, 212-697-0013, mary@wewin.com