NEW YORK, April 6, 2016 /PRNewswire/ -- The No. 1 present moms want for Mother's Day 2016 is a handmade gift from their child. But following that? Forget the store-bought greeting cards and flowers: What makes mom happiest is a day off entirely for herself.
Mom-marketing specialist Child's Play Communications asked more than 500 moms with children under the age of 18 to choose from a list of 15 popular Mother's Day gift ideas. The greatest number of respondents -- 20% of moms -- preferred handmade gifts, followed by a day off (12%). Lowest on the list: candy, jewelry and breakfast in bed.
These findings were consistent with a survey the company conducted in 2013. "The gift of time is precious to moms," commented Child's Play Communications president, Stephanie Azzarone. "Offering them a break from the responsibilities of family and home is the perfect way to say thank you for all they do, and Mother's Day is the ideal time to do it."
Unfortunately, all that most moms surveyed (22%) actually expect to receive this year is a Mother's Day card. Only 19% anticipate the highly desired handmade gift – with the next highest number guessing that they'll get flowers (14%). The worst news? Only 2% say they will receive that much-coveted day entirely to themselves. And 9% said that on Mother's Day, they were likely to receive nothing.
In fact, nearly 200 moms said that the "worst gift" was receiving no gift at all. Other "worst gifts" from the past? Several mentioned vacuum cleaners, along with "my kids fighting all day" and "spending the day with my mother-in-law."
Child's Play Communications
Child's Play Communications is the leading agency specializing in public relations, influencer management, social media and word-of-mouth communications for products and services targeted to moms. Clients have included brand leaders such as Disney, Warner Bros., Heinz, Hewlett Packard, Wildlife Conservation Society, Hasbro and Parents magazine. Based in New York City, the award-winning agency offers an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including Team Mom™, Digital Dads™, the Influencer Initiative™ and Child's Play Party!™. For additional information, please visit our Web site, like us on Facebook, or follow us on Twitter or Pinterest.
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SOURCE Child's Play Communications