NOVATO, Calif., Sept. 3, 2013 /PRNewswire/ -- Andalou Naturals, premier manufacturer of innovative fruit stem cell-based skin, body and hair care, is leading the way this October for GMO Awareness Month. When Andalou Naturals achieved Non-GMO Project verification in January 2013, they were already 100% Gluten-Free, Vegetarian, Cruelty-Free, and Eco-friendly, so becoming Non-GMO verified, naturally seemed like the next step. "Partnering with the Non-GMO Project and achieving third-party verification was consistent with our brand standard to use natural and organic ingredients," says Stacey Kelly Egide, Andalou Naturals Founder and CEO. "We're confident in our supply chain and value their support of transparency from farm to shelf." These ambitious and rigorous efforts required the Andalou Naturals team, in cooperation with manufacturers and suppliers, to confirm that over 200 source ingredients, as well as, the manufacturing process for each ingredient did not include GMOs.
What are GMOs? GMOs, or "genetically modified organisms," are plants or animals created through the gene splicing techniques of biotechnology (also called genetic engineering, or GE). This experimental technology merges DNA from different species, creating unstable combinations of plant, animal, bacterial and viral genes that cannot occur in nature or in traditional crossbreeding.*
Why Non-GMO for Personal Care? Crops grown for personal care products and food are from the same farm. Whether topically applied and absorbed through the skin or ingested directly as food, GMO crop effects on human health and the environment are of great concern. Andalou Naturals values knowing where their ingredients come from, the farmers who grow them, and connecting the human chain of hands that make every step possible for labeling transparency. Like Arianne Pfoutz stated in her April 2013 article in The Organic & Non-GMO Report, "Non-GMO becomes the new gold standard for the industry." Andalou Naturals believes that what goes on our body goes in our body.
Andalou Naturals Non-GMO Campaign: Andalou Naturals has launched a new campaign for Non-GMO Month "We support your right to know. GMO labeling equals informed choices." specifically designed to support retailers and educate consumers about accurate labeling for all ingredients during Non-GMO month. The partnership with the Non-GMO Project and the recent Whole Foods announcement mandating GMO labeling by 2018, has successfully catapulted Andalou Naturals to a leadership position in the natural products industry. "It's important to shine a light on natural and organic ingredients and label transparency for food and personal care safety," says Stacey Kelly Egide. The campaign elements include a sponsorship with the Non-GMO Project, Facebook contests, in-store promotions, giveaways, and trade ads.
About Andalou Naturals:
The brand is sold primarily in the U.S. and Canada through natural health and beauty channels and is exported to 11 different countries worldwide. To learn more and to shop online for Andalou products, visit: http://www.andalou.com. Follow them on Facebook: http://www.facebook.com/andalounaturals and Pinterest: http://pinterest.com/andalounaturals/.
SOURCE Andalou Naturals