What is Content? PR Newswire launches new campaign for Content Marketing World aimed at discovering what "Content is."

NEW YORK, Sept. 5, 2013 /PRNewswire/ -- Content marketing, visual storytelling, multimedia, the list goes on.  But what do they mean?  In preparation for Content Marketing World in Cleveland September 9-11 PR Newswire has announced a social campaign to get the conversation going.  Participants are asked to complete the sentence "Content is ___." via platforms such as Twitter and Facebook, including the hashtag #ContentIs.  Responses will be collected and used to illustrate the changing face of content in marketing and PR-attendees are encouraged to stop by PR Newswire's booth (#9) to experience the full campaign.

(Photo:  http://photos.prnewswire.com/prnh/20130905/NY74227)
(Photo:  http://photos.prnewswire.com/prnh/20130820/MM66353)
(Logo:  http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

Additionally, PR Newswire will host a sweepstakes, offering a chance to win a Multimedia News Release.  Multimedia News Releases are designed to:

  • Share a brand's story and content through PR Newswire's superior distribution network, reaching over 6,500 media outlets, 5,900 websites and more than 13,000 journalists.
  • Provide a branded landing page incorporating a brand's multimedia content including, images, video, infographics and audio.
  • Amplify social efforts. Help audiences easily share content via social media applications.

Sarah Skerik, PR Newswire's Vice President of Content Marketing, will present at the event in a session titled 10 Online Discovery Tips that Will Get You Promoted.  Ms. Skerik has long been a proponent of creating authentic content valuable to your target audience, which in turn promotes discoverability and audience engagement.

To learn more about Content Marketing World, and to register: http://prn.to/cmw

PR Newswire is offering members a special discount of $100 off the cost of registration with promo code PRNEWSWIRE.

About PR Newswire  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

SOURCE PR Newswire Association LLC



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