What Women Want: Women On AYI Are 41% More Likely To Start A Conversation With A Man When They Have A Friend In Common
NEW YORK, April 25, 2013 /PRNewswire/ -- SNAP Interactive, Inc. ("SNAP") (OTCBB: STVI ), creator of AYI is excited to announce that women in the US are 41% more likely to connect* with a man when they have a friend in common. The friend of friend feature, launched in early March, is aimed at enhancing the online dating experience and continues to show compelling data, particularly around the engagement of women on AYI. AYI believes that the recent data reinforces its decision to shift toward integrating friends into the online dating experience.
Some recent engagement statistics regarding women and the new friend of friend feature on AYI include that:
- Over 5,000 women have messaged a friend on Facebook about a potential date on AYI;
- Over 150,000 connections have been initiated by women when they have a friend in common;
- Approximately 3 million women on AYI have friend of friend search results; and
- New York City women are most likely to message their friend about a date beforehand.
"Meeting through friends is a feature that women have been craving in online dating," said SNAP's President and Chief Executive Officer Clifford Lerner. "Women are instinctively cautious when it comes to online dating and they want a measure of comfort and security. Meeting someone with whom they share a mutual friend is a terrific way to build trust and helps to give them the comfort they're looking for. We believe that the data supports this conclusion as over 5,000 women have messaged their friends to learn about a potential date on AYI, with over 150,000 connections that have been initiated by women when there is a friend in common."
Lerner adds, "Our mission at AYI is to improve the online dating experience. Enabling women to meet through mutual friends seemed like a natural fit, given that 55% of them who have dated online report having a bad experience and 56% report that their date lied on their profile. We're thrilled that AYI's scale and tens of millions of Facebook-connected profiles put us in the position of being able to deliver an experience that we believe will drastically improve the online dating experience. One of the pleasant surprises of the new feature is the engagement of single women over the age of 40. Women over age 40 are 71% more likely to message a man and women over age 55 are 94% more likely to message men when there is a friend in common."
About SNAP Interactive, Inc.
SNAP Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms. SNAP's flagship brand, AYI is one of the largest social dating applications on the Internet with millions of monthly active users on the Facebook platform, and offers a completely integrated Facebook, iPhone, Android and Web and mobile dating application. With 51% of singles reporting 'bad' experiences when meeting people online, AYI's mission is to improve the experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections. For more information, please visit http://www.snap-interactive.com/, its blog at http://devblog.snap-interactive.com, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.
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Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc. Are You Interested?® is a registered trademark of SNAP Interactive, Inc.
The data included in this press release regarding industry trends, user experiences and relative industry position are based on a variety of sources, including third-party surveys, internally-derived metrics across all platforms through which our application is accessed, industry publications and estimates based on our knowledge and experience in the industry in which we operate. This information may prove to be inaccurate due to the method by which we or third parties obtained some of the data or because this information cannot always be verified with complete certainty due to the limits on the availability and reliability of user data, the voluntary nature of the data gathering process and other limitations and uncertainties. Further, this information, in certain cases, is based on historic data and may not reflect the most current data available. As a result, you should be aware that industry data included in this press release, and estimates and beliefs based on that data, may not be reliable. We have not independently verified all of the industry data included in this press release and cannot guarantee its accuracy or completeness.
The poll results are some of the findings of an Ipsos poll conducted March 12 – March 18, 2013. For the survey, a national sample of 3,016 adults aged 18 and older from Ipsos' U.S. online panel were interviewed online. A survey with an unweighted probability sample of 3,016 and a 100% response rate would have an estimated margin of error of +/- 2 percentage points 19 times out of 20 of what the results would have been had the entire adult population of parents in the United States had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
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*A 'connection' or to 'connect' is defined as a user on AYI either faving or messaging another user.
SOURCE SNAP Interactive, Inc.