What Women Want This Holiday Season - Holiday Wishlist Data Collected by London-Based Global Online Destination for Accessories and Jewelry Boticca.com
LONDON, December 13, 2012 /PRNewswire/ --
It's the age old question which every man wants to know the answer to, and is all the more potent during the major gifting holidays: what do women want?
Boticca.com is based in London, UK, while the website's customers are in 55 countries around the world, with an even spread through the US, Europe, Australia, New Zealand, Asia and the Middle East. Boticca.com features collections by designers in 40 countries, while consistently over 50% of all sales on the site are intercontinental.
With an international reach of this kind, combined with a newly launched public wishlist function, allowing women to build and share their own gift wishlists from the website via email, Twitter or Facebook, Boticca.com is uniquely positioned to gather data and form insights into what women actually want this holiday season, and particularly for that most emotionally charged gift: jewelry. Analyzing thousands of wishlists from the brand's 200,000 strong customer database, Boticca.com has unearthed some interesting statistics.
Findings show that contrary to popular belief, the perfect gift for her needn't break the bank as almost 60% of all wishlisted items on the site are under $150 and only 17% are priced over $300. Similarly, in contrast to the recent trend in jewelry for 'friendship' bracelets, it seems a celebration of friendship is not top of the wishlists, as rings and necklaces have come in joint as the #1 favored item with a 21% share each of wishlisted items. As rings can be a dangerous gift choice, with very different expectations and reactions from gifter to giftee placed on a ring box, especially at this time of the year, Boticca.com is anticipating thatunique necklaces will come out as the best gift seller this holiday season.
In terms of style, almost 40% of wishlisted items were found during searches for 'One of a Kind' or 'Casual Chic' styles of jewelry and almost 35% of items on wishlists were made using either yellow or rose gold with leather coming in second with 19%.
Additionally, Boticca.com has released a list of the most wanted gifts from the site, including a rundown of the top 20 items which have been wishlisted by the most women from the site's 9,500 unique products.
Boticca.com is the global online destination for jewelry and accessories that connects customers directly with top independent designers all over the world. Boticca.com makes it easier and more enjoyable for customers to discover high-quality, unique jewelry, handbags and fashion accessories with a meaningful story. The marketplace is curated and edited by a team of fashion experts, designers, stylists and collectors, who illustrate the culture, stories and inspiration behind the collections on the site. With headquarters in London, Boticca.com has handpicked more than 300 emerging designers from over 40 countries and offers a selection of more than 9,500 pieces of jewelry and fashion accessories.
The site has an army of A-list fans already: Cameron Diaz, Eva Longoria, Florence Welch, Julia Roberts, Kate Middleton and Victoria Beckham all own pieces by Boticca.com designers (n.b. a full list of celebrity fans can be found in the Notes to Editors).
The public wishlist function on Boticca.com allows customers to build their own wishlists which can be made private or public, with the option to email, tweet or even post the wishlist on Facebook, making holiday gifting less stressful for buyers and eliminating holiday disappointment for Boticca.com giftees.
Notes to Editors
- Boticca.com launched in October 2010
- Boticca.com was founded by Avid Larizadeh and Kiyan Foroughi
- Investors in the company include:
- ISAI, the French internet entrepreneurs' fund
- Annoushka Ducas and John Ayton, founders of Links of London
- Bobby Yazdani, who was one of the first investors in Google
- Digital Garage, the Japanese internet investment fund
- The Boticca.com board of directors includes (in addition to the founders):
- Jean-David Chamboredon, ISAI (French Internet Entrepreneur's Fund)
- Olivier Mathiot, Co-founder and VP of Marketing for Priceminister (France's largest e-commerce business)
- John Ayton, former owner of Links of London
- Stephane Treppoz, CEO of Sarenza (Europe's Zappos, fastest growing online shoe business)
- Boticca.com sells the collections of designers from the following countries:
- Hong Kong
- Republic of Korea
- Serbia and Montenegro
- South Africa
- Taiwan, Province of China
- United Arab Emirates
- United Kingdom
- United States
- Celebrities spotted wearing Boticca.com pieces include:
- Olivia Palermo
- Kate Middleton
- Julia Roberts
- Rita Ora
- Eliza Doolittle
- Melanie Laurent
- Jessie J
- Jennifer Lopez
- Kourtney Kardashian
- Danni Minogue
- Cheryl Cole
- Eva Longoria
- Daisy Lowe
- Alexandra Burke
- Cameron Diaz
- Ana Beatriz Barros
- Alesha Dixon
- Emeli Sande
- Florence Welch
- Leighton Meester
- Pixie Lott
- Kat Graham
- Kate Moss
- Donna Air
- Blake Lively
- Debbie Harry
- Victoria Beckham
- Sarah Michelle Geller
- Alicia Keys
- Jessica Alba
- Kelly Rowland
- Emmy Rossum
- Elizabeth Hurley
- Lindsay Lohan
- LisaRaye McCoy
- Gayle King
- Ginnifer Goodwin
- Kimberley Walsh
- Lauren Bosworth
- Kiyan Foroughi - Chief Executive Officer and co-founder
Kiyan is the third generation in his family to work in the luxury and jewelry industry. Prior to launching Boticca, Kiyan worked as an investment professional at TA Associates, a major global private equity firm based in London, where he sourced and executed many of the firm's investments in the Internet sector in Europe, including a leading online retailer of fashion and lifestyle apparel. Before that, Kiyan was an investment banker at Jefferies in New York in the technology group where he advised on 11 completed merger & acquisitions worth over a combined $1 billion in value and was the firm's youngest ever Fairness Opinion Specialist. Kiyan has a BA in Economics from Tufts University in Boston. He grew up in Paris and Dubai and has lived in Boston, New York and London.
- Avid Larizadeh - Chief Operating Officer and co-founder
Before co-founding Boticca, Avid worked in Paris alongside the CEO and founder of Altavia, an independent global marketing communications group specialised in retail businesses. Prior to that she was at Accel Partners in London where she focused primarily on software and Internet investments. Avid has strong product management experience from four years working at eBay in Silicon Valley, and she also has worked at a number of start-ups, including Skype (acquired by eBay) and Tellme Networks (acquired by Microsoft). Avid earned her BS and MS in engineering at Stanford University and holds an MBA from Harvard Business School. She grew up in Paris and has lived in San Francisco, Boston and London.
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