NEW YORK, March 29, 2012 /PRNewswire/ -- The newest in its series of award-winning mobile apps, WhatToExpect.com (www.whattoexpect.com) – the online home for Heidi Murkoff's world-renowned What To Expect® parenting and pregnancy brand – today announces the launch of its "Grow With Me" app for iPhone sponsored by The Boppy Company. Everyday Health, Inc. created proprietary time-lapse technology specifically for this app, which turns daily photos into videos that document growth over time. This first-of-its-kind app for expecting and new parents can be downloaded for free from the Apple App store.
Whether showcasing a baby's first 365 days or an expecting mother's blossoming baby bump all in 30 seconds or less, users simply take iPhone photos of the subject as often as desired utilizing an on-screen grid to help standardize photo positioning and then create a movie with just one tap. The keepsake videos can then be shared via Facebook, YouTube and Twitter directly from the app and can also be saved. Additionally, the "Grow With Me" movie file can be transferred to a desktop for standard home movie editing software.
"The WhatToExpect.com 'Grow With Me' app is geared toward our dedicated readership of moms and dads, and the innovative time-lapse technology can be used to visually document any type of growth from post-baby weight loss to the growth of a family tree planted in your yard," said Goli Sheikholeslami, executive vice president and chief product officer at Everyday Health, Inc. "Today, moms and dads are busier than ever, so we have developed a suite of mobile apps that combine Heidi Murkoff's expert advice with the best, most essential interactive tools for parents on-the-go."
"Our new 'Grow With Me' app offers families a simple yet impressive way to document the growth of their baby-bump and then their baby ensuring memories to last a lifetime," said Heidi Murkoff, founder of WhatToExpect.com and author of the bestselling What to Expect ® series of pregnancy and parenting books. "Beyond sharing these cherished videos socially with friends and family, parents have the unique opportunity to save it for posterity, as a gift to their child later in life, to use in a video birth announcement or even at a future birthday party."
The Boppy Company will serve as the official launch sponsor of the WhatToExpect.com "Grow With Me" app. In addition to running rich media mobile ads, their signature Boppy® Pillow is pictured with a baby in the app's how-to instructions. The Boppy Company will also sponsor an upcoming "Belly Bump Photo Contest" on WhatToExpect.com and will subsequently expand its mobile presence across the What To Expect Pregnancy Tracker and Baby Tracker mobile apps.
The major motion picture, What to Expect When You're Expecting – starring Jennifer Lopez, Cameron Diaz and Elizabeth Banks – will premiere nationwide on May 18, 2012. Join the What to Expect conversation on Facebook and Twitter (@WhatToExpect).
WhatToExpect.com, published by Everyday Health, Inc., is the online home to Heidi Murkoff's globally recognized parenting and pregnancy brand, What to Expect®. Offering original content and innovative tools for pregnancy and parenting every step of the way, the site has an average of 2 million unique users per month with a community activity every 1.5 seconds. Heidi Murkoff, author of the bestselling What to Expect ® series of pregnancy and parenting books, has helped guide more than 40 million families worldwide from conception through the toddler years and beyond. According to USA Today, this parenting book, known as the "Bible" to moms across the world, is bought by 93 percent of all expecting mothers who buy a guide. Source: comScore
About Everyday Health, Inc.
Attracting 30 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health, the television series, is brought to you by EverydayHealth.com and airs each weekend on ABC stations around the country. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
SOURCE Everyday Health, Inc.