FORT WORTH, Texas, Oct. 18, 2016 /PRNewswire/ -- Wheelhouse Marketing & PR announces its partnership with Billy Bob's Texas, the world's largest honky-tonk located in the heart of the Stockyards in Fort Worth, TX. Wheelhouse's scope of work will consist of identifying, assessing and valuing sponsorship opportunities and help set the standard operating procedures for a healthy partnership platform for brands Billy Bob's Texas ultimately works with.
"Growing up and living in Fort Worth, Billy Bob's has always been a place I've revered," states Wheelhouse Marketing and PR President / Partner, Julie Curtis. "To have this opportunity to work with such a forward-thinking staff and be an integral part of the venue's future partnerships is an honor. With the multitude of marketing opportunities there are for brands, we're excited to get started."
"The goal was for us to work with a group highly experienced in venue and festival sponsorships as well as general entertainment properties," states Billy Bob's Texas President Concho Minick. "Also, with Wheelhouse being based in Fort Worth and having a knowledge of our culture makes this partnership a natural fit."
Opening in April 1981, Billy Bob's Texas is a renowned and multifaceted Texas experience. Hosting over 300 live music concerts annually, the Billy Bob's Texas stage has been graced by countless legendary artists (from country to rock) and for upcoming artists it is considered a rite of passage. With a capacity of 6000, this one-of-a-kind venue also contains a 4-star restaurant, a retail store as well as Billy Bob's Live Pro Bull Riding, which is sanctioned by Championship Bull Riding (CBR). Billy Bob's Texas' history and relevance in pop-culture still rings true and the future will only continue to add to its legend as a leading attraction and destination for international, national, regional and local audiences.
About Billy Bob's Texas:
Billy Bob's Texas, the world's largest honky-tonk, hosts over 300 live music concerts annually, is home to live bull riding, a 4-Star restaurant and retail store; all in a world class, authentic Western venue. There is something for everyone at Billy Bob's Texas. For additional information and ticket purchases contact Billy Bob's at 817-624-7117 or visit www.billybobstexas.com
About Wheelhouse Marketing & PR:
Based in Fort Worth, TX, Wheelhouse Marketing & PR develops connectivity between brands and unique entertainment properties by creating holistic partnerships that initiate win-win platforms. From public relations campaigns that support the story the brand is expressing, to marketing initiatives and sales programs that are fully supported by inventive collaborations, Wheelhouse takes a distinctive and human approach to manifesting a message that speaks to the heart of the consumer.
Company Disciplines Include: Public Relations | Strategic Partnerships |Brand Building | Sponsorship Acquisitions | Consumer Engagement | Campaigns (POS, Interactive, Loyalty Programs) | Digital Engagement | Fully Executed Marketing Concepts (Origin to Completion) | Sponsorship Evaluation | Cause Marketing Platforms | Sponsorship Activation and Experiential. www.wheelhousepr.com
Kell Curtis - 817-703-5394
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SOURCE Wheelhouse Marketing & PR