FORT WORTH, Texas, March 2, 2016 /PRNewswire/ -- Wheelhouse Marketing & PR announces its alliance with the Dallas, TX live music venue The Bomb Factory to create the architecture for the facility's Partnership Development Strategy. Wheelhouse will identify, assess and value partnership opportunities and help set the standard operating procedures for a healthy partnership platform for brands The Bomb Factory ultimately works with. The company will also assist in managing and growing The Bomb Factory's special events division, which has already become a successful revenue stream in hosting high profile events for corporate clients such as Jaguar, Anheuser Busch, BSN Sports and Isagenix International.
Reconstructing and opening under its classic moniker in March 2015, under new ownership, The Bomb Factory is one of the nation's largest independently owned venues (50,000 sf / accommodating 4300 fans). "When it came to reconstruction, we took pride in making sure we did everything possible in the right way upfront, patiently and fully planned out – so this is the same way we are approaching our venue partnerships and the reason we are working with Wheelhouse. Making sure our partners are the right fit, mutually benefitting and well taken care of," states The Bomb Factory Owner, Clint Barlow.
Wheelhouse Marketing & PR's leadership team consists of Managing Partner Kell Curtis (a veteran of PR and cable/broadcast television marketing, formerly with Gaylord Entertainment, KTVT-CBS 11 and Starz/Encore) and Partner/President Julie Curtis (former Corporate Partnerships Director with AEG Live.)
About Wheelhouse Marketing & PR:
Based in Fort Worth, TX, Wheelhouse Marketing & PR develops connectivity between brands and unique entertainment properties by creating holistic partnerships that initiate win-win platforms. From public relations campaigns that support the story the brand is expressing, to marketing initiatives and sales programs that are fully supported by inventive collaborations, Wheelhouse takes a distinctive and human approach to manifesting a message that speaks to the heart of the consumer.
Company Disciplines Include: Public Relations, Strategic Partnerships, Brand Building, Sponsorship Acquisitions, Consumer Engagement, Campaigns (POS, Interactive, Loyalty Programs), Digital Engagement, Fully Executed Marketing Concepts (Origin to Completion), Sponsorship Evaluation, Cause Marketing Platforms, Sponsorship Activation and Experiential. www.wheelhousepr.com
About The Bomb Factory:
The Bomb Factory is a state of the art, 50,000 square foot venue located in the heart of historic Deep Ellum in Downtown Dallas, known for its rich music history (2713 Canton St. Deep Ellum, Dallas, TX).
The new and improved Bomb Factory is capable of accommodating up to 4,300 fans, with its mezzanine, casual suites & VIP options. The Bomb Factory can be sized to four different capacities and multi-seated options to accommodate shows as intimate as 1,000 people. With its space flexibility, technology, lighting and multi-media capabilities, the venue is also a premier special event facility, able to accommodate an array special events, private functions and trade shows all in a modern setting.
In the early 1900′s, the building manufactured automobiles for Ford. Later, The Bomb Factory was commissioned during WWII to produce bombs and ammunition for the armed forces, hence the name "Bomb Factory." In the mid-90′s, The Bomb Factory was transformed into a venue for a few years, hosting bands such as PHISH, Radiohead, Dave Matthews Band, Sonic Youth, The Ramones, INXS, Nine Inch Nails, and Fugazi at its peak. Utilizing only the existing foundation and walls, the complete multi-million-dollar redesign will make The Bomb Factory the premier Live Music Venue of Dallas, Texas. | www.thebombfactory.com
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SOURCE Wheelhouse PR