When Conventional Drinks Are Not Enough: CodeBlue the First and Only Cross-functional Super Drink Designed to Bring Your Body Back to Life

NEW YORK, Oct. 4, 2011 /PRNewswire/ -- CodeBlue, the first cross-functional super drink to hit the marketplace, was unveiled last week at Natural Products Expo East in Baltimore, MD. Packed with the healing properties of traditional herbs, this all-natural beverage has the electrolyte replenishment of a sports drink as well as the antioxidants and vitamins found in enhanced water. CodeBlue is derived from fruit extracts, naturally sweetened and available in four flavored varieties. Outperforming conventional drinks, CodeBlue goes beyond hydration by replacing vital nutrients and fluids, promoting revitalization without caffeine or calories and restoring the body back to balance.  

"Between working, everyday stress and fitness regimens, we found there was nothing on the shelves that encouraged proper hydration and recovery," said Steven Frumin, co-founder, CodeBlue.  "In 2008, we created CodeBlue, working with a team of scientists and testing hundreds of different formulas.  Listening to the needs and feedback of consumers and retailers in New York and New England, CodeBlue evolved into a cross-functional beverage complete with optimal nutrient levels while promoting great taste.  It surpasses single function performance or hydration drinks and our own expectations."

CodeBlue's four vibrantly colored, all-natural flavors feature ingredients such as milk thistle, a powerful detoxifying antioxidant; sea salt, to naturally balance electrolytes; and prickly pear, to reduce inflammation after exercise. All varieties, Blueberry Pomegranate, Strawberry Melon, Peach Mandarin and Meyer Lemon, will help:

• REVIVE with the performance benefits of a sports drink
• RESTORE with the health benefits of enhanced water
• RECOVER with the healing properties of traditional herbs

The first generation of CodeBlue was developed in 2008 by friends who attended college in Boston.  Recognizing there was a void in the market for enhanced beverage options with most drinks loaded with calories, sugar and remedying only one need, Michael Sachs, along with brothers, Jeff Frumin and Steven Frumin, decided to collaborate.  With the enthusiasm and passion to create a comprehensive beverage that hydrates, nourishes and replenishes without the preservatives, sugar and calories, CodeBlue has created its own category in the beverage aisle.  As it's primed for national distribution, Eric Schnell, friend and Boston alumnus, joined the team as managing partner bringing a history of successful beverage creation. 

For more information on CodeBlue products and nutritional components, please visit Drinkcodeblue.com.

Contact:
Jeff Frumin, CodeBlue. (212) 616-6326,  [email protected]

SOURCE CodeBlue