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When Fashion Rises to the Level of Art The creative minds at Jovani offer a master class in how to elevate fashion to the realm of art

LOS ANGELES, Aug. 27, 2012 /PRNewswire/ -- Can fashion be art? This is an age-old question, and it deserves more than just a simple yes-or-no answer. The fact is, not all fashion is art; nevertheless, there are times when fashion does cross over into the realm of art, and when it does, you achieve something grand that will stand the test of time, surviving the rise and fall of other ephemeral trends. Of course, examples are useful as a frame of reference. Let us then consider Jovani, an international fashion house that has skyrocketed into worldwide fame and glory ever since its doors opened in 1980.

Jovani is a fashion designer, but it is also a place where artists assemble to achieve a loftier goal. These professionals understand that art is a symbol for self-expression – in the case of fashion, the expression of the designer, and the expression of the person who chooses to add the item to their wardrobe. The designer dresses made at Jovani are a window into the hearts and souls of those who made them. When you consider the vast collection of evening dresses at Jovani, you are looking at the ego, passion, creativity, and will of the artists behind that label. When you choose one of their wedding dresses, you instill the clothing with your own personality, adding yet another layer of meaning to the aesthetic.

Art is never static. Art is dynamic. It evolves, grows, shifts, and matures. Jovani dresses are a product of a diverse group of artists, but they are also a mirror that, when held up for examination, reflects the unique contribution of the wearer. Art is a statement. That doesn't necessarily mean a political statement, or a philosophical statement, or a moral statement. Art can be a purely aesthetic statement, which is as much a statement about values as any statement you will find in the realms of politics and ethics. Jovani's selection of dresses tells us something about the values at the core of our society. What pleases us at any given moment in history is a testament to what we hold important, and for that reason, Jovani is a powerful icon of the art world.

From evening dresses to wedding dresses, prom dresses, and so much more, the array of choices at Jovani is truly unrivaled. Still, the prolific nature of Jovani's work has not detracted from the quality in the slightest.

If you would like to learn more about Jovani, and peruse their wide range of dress choices, visit online at www.Jovani.com.

SOURCE Jovani



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