When it Comes to Personal Organisers, Brits Mix Technology With Tradition

LONDON, March 21, 2012 /PRNewswire/ --

A huge 88% of British Filofax users keep an electronic diary alongside a traditional Filofax organiser, as revealed in a recent survey by Filofax, the personal organiser company. This trend of mixing technology with tradition may be surprising in a smart phone savvy culture^[1], but a significant 72% of respondents describe traditional personal organisers as 'stylish', highlighting the important dual purpose of the Filofax organiser as fashion accessory.

A whopping 79% of respondents record their social diary in a Filofax organiser, compared to just 57% using an organiser for business purposes. Perhaps the appeal of the Filofax organiser as a fashion accessory drives a greater level of high-visibility social use?

Sharon Golbey of Filofax comments "With our classic and fashion trend designs, and recent collaboration with designer, Alice Temperley , a Filofax organiser can be a stylish solution for scheduling work and life activity."

Golbey continues, "One Filofax personal organiser can last a lifetime, users simply replace the paper organiser refills as needed, recycling the old ones. A Filofax organiser can become truly personal, tailored to individual use, with refill types ranging from diary, address book and to-do lists, to lined notepaper."

Filofax organisers are available in a range of sizes, from 'mini', a small handbag-friendly version, to A4, with personal organiser refills of all sizes available to buy all year round.

Notes to editors:

Survey conducted by KRC Research

1. http://consumers.ofcom.org.uk/2011/08/a-nation-addicted-to-smartphones/

SOURCE Filofax