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Which Big Game Advertisers Scored a Touchdown? Marketing Expert Gives Play-by-Play on the Hottest Ads
ATLANTA, Jan. 26, 2012 /PRNewswire/ -- Ads from the Big Game are the most watched commercials in the U.S., with many becoming part of America's pop culture. From the Budweiser frogs to Coca-Cola's ad with "Mean" Joe Greene, this premier football event has a rich history of classic commercials that generate almost as much excitement as the game itself. While these ads may be attention-getting, do they actually increase sales for the companies that advertise? This year the 30-second slots have sold for a record $3.5 million after last year's price decrease. Is this an indicator of economic optimism?
Persuasion specialist and professional marketer Mark Satterfield says that the key to an effective ad in the Big Game is a compelling story. With companies spending millions for a 30-second commercial, these ads have to deliver sales to justify the expense, but did this year's ads score any touchdowns?
Invite Satterfield to be a Monday-morning quarterback as he answers:
- What makes a great commercial for the Big Game?
- Who is the next breakout "Betty White celebrity" this year?
- Why have these commercials become part of pop culture and social media?
- What works best: sexy, funny or emotional ads?
- Why is the enormous investment worth it for advertisers?
CREDENTIALS: Mark Satterfield is the founder and CEO of Gentle Rain Marketing. For the past 19 years he has taught people how to use stories to persuade others in business and personal matters. He is the author of the book Unique Sales Stories: How to Get More Referrals, Differentiate Yourself from the Competition & Close More Sales Through the Power of Stories. Satterfield has been featured by the Los Angeles Times, The Atlanta Journal-Constitution, The Boston Globe, and the Chicago Tribune.
AVAILABILITY: Atlanta, nationwide by arrangement, and via telephone.
CONTACT: Mark Satterfield, (770) 643-8566 (GA); mark@gentlerainmarketing.com; http://www.gentlerainmarketing.com
This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.
SOURCE Mark Satterfield
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http://www.gentlerainmarketing.com
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