Whirlpool Brand Tops "The Ellen DeGeneres Show's" Laundry List Whirlpool and Lowe's Join "Ellen" for the Mother of All Mother's Day Giveaways

BENTON HARBOR, Mich., May 6, 2011 /PRNewswire/ -- Who knows more about the extra laundry that comes with a new baby than the company that has been making washers and dryers for close to 100 years?  In honor of Whirlpool Corporation's 100th anniversary, the company's flagship brand joined forces with Lowe's for "The Ellen DeGeneres Show" to celebrate Mother's Day by gifting her soon-to-be-mom audience with new Whirlpool® Cabrio® high-efficiency (HE) washers and dryers.  

(Logo:  http://photos.prnewswire.com/prnh/20110404/NY75862LOGO )

As with all of Ellen's annual Mothers' Day Shows, the party does not end there. Lowe's will provide the moms with in-home delivery and installation of the laundry pairs.  In addition, tune in Monday for some more family surprises where Whirlpool and Ellen will make yet another mom's day.  

"For 100 years, Whirlpool has been driven by the belief that everyone needs a comfortable place to call home. What better way to celebrate this legacy, and honor and support moms than by partnering with 'The Ellen DeGeneres Show' and Lowe's to make Mother's Day extra special?" said Thomas Hassett, marketing director, Whirlpool brand. "With a constant focus on moms' needs and providing solutions for busy families, this washer and dryer will make daily chores just a little bit easier."

"We are thrilled to be able to join with Whirlpool to provide these new Mom's with the latest in innovation in laundry," said Craig Webber, vice president of merchandising for appliances. "The Lowe's installation will provide a seamless transition to their new laundry pair allowing them to wash and dry all the new little clothes."

No other manufacturer offers more high-efficiency (HE) and ENERGY STAR® qualified washers than Whirlpool Corporation and Lowe's has more ENERGY STAR® qualified appliances in-stock than any other national retailer. The Cabrio top-load washer and dryer features a variety of intuitive technologies that can wash and dry three baskets of laundry in a single load while saving more than $3,100 in combined lifetime water and energy costs.*

With nearly 100 years of practice, Whirlpool Corporation knows a thing or two about household chores. More importantly, the company understands how hard moms work to care for their families. This expertise led to the creation of the Institute of Fabric Science, and the newly launched Institute of Kitchen Science, which are informational hubs for everything laundry and kitchen.  Additionally, the institutes offer daily tips, tricks and advice via Twitter (@WIFS and @KitchenSci). For more information on Whirlpool brand please visit www.whirlpool.com or www.facebook.com/whirlpool.

"The Ellen DeGeneres Show" premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season. The show has now earned an impressive total of 31 Daytime Emmy Awards. Originating from Warner Bros. Studios in Burbank, "The Ellen DeGeneres Show" is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, an industry leading and Emmy award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution.

About Whirlpool Brand

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. Whirlpool brand recognizes that consumers lead busy, active lives and continues to create solutions that help consumers optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool brand is dedicated to creating ENERGY STAR® qualified appliances like the new Duet® washer which uses 82 percent less water and 86 percent less energy than a traditional top load washer manufactured before 2004. Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool brand please visit www.whirlpool.com or find us on Facebook at www.facebook.com/whirlpool. Additional information about the company can be found at www.whirlpoolcorp.com.

About Whirlpool Corporation's 100th Anniversary

Founded on November 11, 1911, Whirlpool Corporation has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100 year history of creating better ways of cooking, cleaning, refrigerating and storing.  Whirlpool Corporation is focused on improving lives one person, one family, one home, one community at a time.

About Lowe's

With fiscal year 2010 sales of $48.8 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,725 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.

*Compared to pre-2004 traditional top load washers and dryers, based on average use, using Eco Normal cycle, 11-year washer life and 12-year dryer life, electric models only

SOURCE Whirlpool Corporation



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