COLUMBUS, Ohio, May 1, 2017 /PRNewswire/ -- White Castle, America's first hamburger chain and home of Time Magazine's Most Influential Burger, will pay homage throughout the month of May to a cultural institution, the hamburger. As the official sponsor of the 26th annual National Hamburger Month, White Castle invites Cravers to join the celebration with promotions all month long, such as enjoying free sliders and submitting their entries for the 17th Cravers Hall of Fame class.
"The hamburger is an American classic, and we have been loyal fans of the sandwich since opening America's first hamburger chain in 1921 serving The Original Slider®," said Jamie Richardson, vice president of White Castle. "As slider creators for 96 years we know the importance of the hamburger in the American home, and we appreciate every opportunity to satisfy another customer's Craving, whether at one of our restaurant's tables, or yours at home."
While National Hamburger Month is focused on celebrating the hamburger, White Castle is honoring the people whose love for the iconic sandwich knows no bounds. Starting May 1, White Castle will begin accepting entries for its 17th Annual Cravers Hall of Fame class. Bonded by unique and compelling Crave-able moments, the boldest of Cravers are encouraged to submit original stories about their relationship with White Castle, and why White Castle is meaningful to them.
"The Crave is a powerful thing. From super heroes to love stories for the ages, we are humbled by the ways our food moves Cravers to undertake extraordinary acts. The Cravers Hall of Fame is how we, at White Castle, honor those whose stories best showcase their commitment to the Crave," said Richardson.
The judges set criteria to evaluate each story based on the following: brand loyalty, creative presentation, originality and magnitude of the Crave. Previous winning entries have included tattoos, epic road trips, moving family traditions that have spanned generations and tributes to fallen friends. Winners join over 200 other Cravers from across the United States including some celebrity Cravers such as Kal Penn and John Cho of Harold and Kumar Go to White Castle, rock icon Alice Cooper, and most recently Marvel Comics legend, Stan Lee. The deadline for entering the 2017 contest is September 29, 2017. Entries can be submitted online at whitecastle.com/CHOF, where rules and regulations are also posted.
Additional festivities planned for National Hamburger Month include National Slider Day, held annually on May 15 to honor the small but bold hamburger. White Castle serves sliders for every taste and occasion – from grilled chicken to vegetarian, breakfast to the new Bacon Jam Slider. Cravers on May 15 will be able to download a coupon from White Castle's social media pages and via email good for any free Slider (single, bun Sliders only) and a free small Coca-Cola Freestyle beverage (100+ options). For the most inventive, culinary Cravers, original White Castle slider recipes can be submitted for a chance to win a Culinary Crave Adventure and more. Details on the Crave Time Cook Off contest can be found at whitecastle.com.
About National Hamburger Month
White Castle created National Hamburger Month 26 years ago to celebrate the creation of America's beloved dining delicacy, the hamburger. Founded in 1921, White Castle is America's first fast-food hamburger chain. White Castle expects Cravers to consume more than a half billion Sliders during the month of May.
About White Castle®
White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, has been making Bold Moves™ as a family-owned business for more than 95 years. The company was founded in Wichita, Kansas, in 1921 serving The Original Slider® which was named the most influential burger of all time in 2014 by Time. Today White Castle owns and operates nearly 400 restaurants in 13 states. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle signature products in grocery, club stores, convenience stores, vending operations and concessions across the United States and in a growing number of international locations, including military base exchanges around the world.
Cravers on-the-go can access sweet deals and place a pick-up order any time in the official White Castle app. Download the app today from the iTunes App Store or Google Play. For more information on White Castle visit www.whitecastle.com.
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SOURCE White Castle