White Castle Promotes Autism Speaks With 'Original Slider' Scented Candle
Limited-Edition Candle Marks Launch of New Philanthropic Program: Castle Shares
COLUMBUS, Ohio, April 9, 2013 /PRNewswire/ -- Anyone who craves the unforgettable flavor of White Castle's Original Slider® remembers the mouth-watering aroma. Now, White Castle is offering its unique Original Slider-scented candle on houseofcrave.com with net proceeds benefiting the nation's largest autism research and advocacy organization, Autism Speaks. Designed by Laura Slatkin, the award-winning founder of Nest Fragrances, this limited-edition candle comes in a ceramic replica of the signature White Castle Slider box.
In support of National Autism Awareness Month, White Castle will offer these limited-edition candles for $15 each. Designer Laura Slatkin, an Autism Speaks board member, is known as the queen of home fragrance for such loyal customers as Elton John, Vera Wang and the British Royal Family.
Since 2010, the Original Slider-scented candle has garnered great support from Craver Nation with more than 10,000 candles sold, raising more than $100,000.
"Every year we are overwhelmed and inspired by the generosity and enthusiasm of Cravers who purchase these candles and support this cause," said Jamie Richardson, vice president at White Castle. "Autism affects nearly two million people and their families. We are proud to stand with them and use this opportunity as one more way the 'Castle Shares' with our communities."
In conjunction with the Original Slider® candle sales, White Castle begins its annual Autism Speaks Puzzle Pieces campaign to support National Autism Awareness Month. This is the fourth year White Castle will support Autism Speaks with the puzzle piece campaign, which runs through April.
Last year White Castle Cravers and team members raised more than $500,000 for Autism Speaks by selling puzzle pieces for one month in more than 400 restaurants, setting a campaign record for the third straight year. In the last three years, White Castle has donated over $1.8 million to Autism Speaks from multiple fundraising efforts.
Cravers can purchase $1, $3 and $5 puzzle pieces, and their signed puzzle piece will be on display at White Castle throughout the month. Each purchase of an Autism Speaks Puzzle Piece comes with a coupon for one free Slider good for a later date.
"When meeting a need will make a difference in a person's life, the White Castle family gives without hesitation," Richardson said. "We will continue to feed hopes and dreams in ways that build strong, thriving Craver communities, with a focus on education and autism research programs."
Autism is a general term used to describe a group of complex developmental brain disorders. Statistics from the Autism Speaks website estimate that one in 88 children is diagnosed with autism and one in 54 boys. An estimated two million people in the United States are affected by this biological disorder. Scientists have yet to determine a definitive cause for autism.
About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle's new loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit whitecastle.com and cravernation.whitecastle.com.
About Castle Shares
By feeding hunger, hope and dreams, the White Castle family helps build strong, thriving, Craver communities through the Castle Shares program. Founder Billy Ingram believed in taking care of people and giving back to the community. His philosophy still remains a focus of the family-owned business today. White Castle donates $2.1 million every year to a variety of charities across the nation, including $500,000 to Autism Speaks in 2012. The White Castle family supports more than 50 charities each year with volunteers, money and food donations.
SOURCE White Castle
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