White Castle To Cravers: "You Go, Grill!"
America's First Fast-Food Restaurant Launching Grilled Chicken Sliders
COLUMBUS, Ohio, Aug. 2, 2013 /PRNewswire/ -- The new chicks are in town, White Castle is introducing new Grilled Chicken Sliders in three flavor options: Savory, Western BBQ and Bacon & Cheddar.
"Even though we're a 92-year-old business, we are also a family company, and we want our restaurants to offer a great meal option for every member of our guests' families – whether they like hamburgers or chicken sandwiches," said Jamie Richardson, vice president of White Castle. "Nothing will ever replace our iconic steam-grilled-on-a-bed-of-onions Original Slider®, but Grilled Chicken is another classic offering that we're proud to present to Craver Nation."
All White Castle Grilled Chicken Sliders are 100 percent white meat chicken breasts.
- Savory - A lightly grilled chicken breast, marinated and rubbed with seasonings and served on a signature White Castle bun. Only 180 calories.
- Western BBQ – Our same savory chicken breast, served on our signature bun and topped with crispy onions and Kraft Bulls-eye® barbecue sauce that gives it a smoky kick.
- Bacon & Cheddar – A savory chicken breast, topped with creamy smooth cheddar cheese and tasty Smoky bacon bits and served on our signature soft bun.
"The new Grilled Chicken Sliders are another example of how White Castle continues to think of new ways to keep our Cravers coming back for more, and how we develop an array of distinct flavor profiles to offer to our loyal members of Craver Nation," said Chef Phillip Bach, executive chef of White Castle.
Freshly prepared Grilled Chicken Sliders will be available from 10:30 a.m. to 11 p.m. at more than 400 White Castle restaurants in 12 states. Toppings may change periodically to add variety. Each Grilled Chicken Slider option will be available in a combo meal, which includes two Grilled Chicken Sliders, a small French Fry and a small soft drink. The new Sliders will be available on August 4.
About White Castle
White Castle is a family-owned business based in Columbus, Ohio, that owns and operates more than 400 restaurants in 12 states. The company was founded in Wichita, Kansas, in 1921 and is America's first fast-food hamburger chain. All White Castle Sliders are made from 100 percent USDA inspected beef. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries. White Castle's loyalty program, Craver Nation, connects like-minded Cravers from around the globe in a social media setting. For more information on White Castle and Craver Nation, visit WhiteCastle.com and Cravernation.com.
SOURCE White Castle
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