- Democrats like celebrities that are edgier and more diverse.
- Republicans enjoy family-friendly celebrities who often play "law-and-order" roles, with fewer women and minorities.
- There is a correlation between Democrats favorite shows and strong affinity for the actors in them.
- Republicans prefer big-budget movie stars, and their TV show preferences are plot driven and not as star-centric as their Democratic counterparts.
Democrats: Edgy and Diverse
With 7 women, and 6 African Americans, the Democrats' favorite celebrities are a diverse group. Celebrities like comedian and political commentator John Oliver provide an edge to the Democratic list. Additionally, at #12, Jesse Williams has been a lightning rod since his speech at the 2016 BET Awards. With polarizing comments from E-Poll panelists, Williams' may be the edgiest celebrity to make this list.
E-Score previously identified favorite programs of Democrats and Republicans, and several of the celebrities on the Democrat list also star in some of their favorite shows. Viola Davis (How to Get Away With Murder), Maisie Williams (Game of Thrones), Kit Harington (Game of Thrones), and Norman Reedus (The Walking Dead) all star in programs that appear on the list of Democrats' favorite shows.
Republicans: Family-Friendly, "Law and Order" Types
The Republican side of the list has a law-and-order feel. Celebrities like Clint Eastwood, Sam Elliot, Harrison Ford, and Sean Connery have starred in their share of "good guys of justice" roles. Interestingly enough, Harrison Ford plays roles that are well received by Republicans even though he is a long-time Democrat. With 4 women and only one African-American, the Republican list is notably less diverse.
With the exception of David McCallum and Pauley Perrette, who both star in NCIS, no other celebrity from the top 20 stars in a favorite show among Republicans.
E-Score analyzed public opinion of more than 9,000 celebrities among Americans of voting age whose political affiliation is either Republican or Democrat and ranked the results based on Appeal (% "Like a Lot").
Each E-Score survey is conducted among 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population. Analysis combines the results of multiple surveys taken over the past year.
About E-Poll Market Research:
E-Poll Market Research is a full-service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.
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SOURCE E-Poll Market Research